标题: 运用眼球轨迹追踪系统分析感性判定与视觉行为关系之研究
The Study of the Relationship between Kansei Measurement and Visual Activity by Using Eye Tracking System
作者: 庄明振
CHUANG MING-CHUEN
国立交通大学应用艺术研究所
关键字: 感性工学;眼球轨迹追踪;感性量测;Kansei Engineering;Measure Emotion;Eye Tracking System
公开日期: 2010
摘要: 近年來,在设计研究領域中,感性工学一直是广受注目的项目之一,其重要性无
非是因为此方式所发展的设计,不但能够切合消费者的感性需求,还能够提高在消费
市场上取得成功的可能性。然而感性工学的研究能否成功,往往取决于是否能有效掌
握消费者的感性,因此,如何正确的测量感性,成为了感性工学的一大课题。由许多
研究可知,常用的测量感性的方式包含了语意式的测量与非语意式测量。在语意式测
量中,最广为使用的便是语意差異法(SD 法);在非语意式的测量方式方面,则有使用
动画人物作为调查工具的产品感性测量表(PrEmo)。但无論使用的是语意差異法(SD 法)
与产品感性测量表(PrEmo),其结果都是已经过受测者思考反刍的。我们虽由此能够得
知其心理行为,却无法得知人類面对造型第一时间的感性。因此,本研究将以眼球轨
迹追踪系统,直接观察人類判定造型感性时的视觉行为,探索人類判定造型感性与视
觉动作之间的关系。探讨在做感性评估时,不同感性的视觉行为模式有何不同。并尝
试找出应用视觉行为的某些參數指标,作为客观的感性量尺,本研究依样本不同分为
三阶段(年)四种類进行:第一阶段为简单平面造形与复杂平面造形实验;第二阶段为简
单立体(产品)造形实验;第三阶段为复杂立体(产品)造形实验。此三阶段(年)之造形样
本种類由简单平面造性涵盖至复杂造形立体产品,期望能够完整的观察视觉判定感性
时之现象。每一阶段,虽样本類型不同,但其研究步骤類似,首先收集样本与意象形
容词对,并以专家小组讨論与SD 筛选有效样本语形容词,其后将进行眼动实验与SD
实验,观察人類判定造型感性时,下列视觉行为特征:1.注视点位置及次數2. 扫视与
注视时间3. 视线轨迹与长度4.视动向,并分析整理后,提出结論。进行第二阶段时,
虽步骤大致相同,但将參考第一阶段实验结果,对实验作微幅调整,而第三阶段同样
将參考前兩阶段做调整。本研究企图在感性工学研究中,有效使用眼动仪來测量,在
感性工学研究中領域中,发展较目前所知的语意式或非语意式的测量方式之外,更直
接的非语意测量方式,并尝试发展以眼动仪测量感性的感性量尺。
Institute of Applied Arts, National Chiao Tung University
Title:The Study of the Relationship between Kansei Measurement and Visual Activity by
Using Eye Tracking System.
Principal Investigator:Ming-Chuen Chuang
Sponsor:National Science CouncilIn present years, kansei engineering becomes a well known and important subject
of design study. Many products developed by using kansei engineering, have been proved
to be successful in the market. Success of applying kansei engineering depends largely on
proper measurement of Kansei. Thus, how to measure Kansei becomes a critical issue.
There are several ways to measure Kansei of forms or products, such as the method of
semantic differential and PrEmo. Although these methods are effective to measure Kansei,
but the results are subjectively obtained by subjects’ self report; their accuracy and
reliability are always doubted. This study tries to use the eye tracking system to record
subjects’ visual activity when they are evaluating the Kansei image of some stimuli in the
semantic differential experiment. For a comprehensive and systematic investigation,
there are four phases in this 3-year research proposal, and each phase has different type of
tested from to be studied. In order to include the most product forms that people will
encounter in their daily life, the types of tested form in the four phases are from simple
2D (geometric figure) form, complicated 2D (product) form, simple 3D (product) form to
complicated 3D (product) form. In each phase, we will recruit both male and female
subjects with or without design training background to make semantic differential
evaluation to the tested form samples with the selected images and use eye tracking
system at the same time to record the accompanied visual activities. Then the parameters
of the recorded visual activity will be analyzed and compared to the evaluated result of
Kansei images to find out the relationship between them. In this way, we hope to identify
some parameters of the recorded visual activity which can be used as objective indices
for some Kansei measurements. Also, we hope to clarify some specific patterns of visual
activity in evaluating some Kansei images which can guide designed in designing
products with specific Kansei images.
官方说明文件#: NSC99-2410-H009-056-MY3
URI: http://hdl.handle.net/11536/100498
https://www.grb.gov.tw/search/planDetail?id=2102724&docId=335583
显示于类别:Research Plans