網際網路時代的社會運動：以台灣環境運動組織為例

Abstract

近十年來，網際網路的社會運動潛能逐漸受到各界關注，不少台灣社運組織，如環保團體，早已認知網路對於運動理念推廣或運動動員有所助益，因此紛紛嘗試使用網路作為其傳播媒介，但事實上，社會運動的實際網路運用情況及運用效益與理論和預設之科技理想情境有一定落差，因此，本研究藉由探討台灣八家全國性環保團體之網路社會運動經驗，來釐清使用網路推動社會運動之潛能、所遭遇的問題與挑戰、以及未來可供改善之策略與發展方向。

In the last decade, the Internet's potential for promoting social movements has come to much public and academic attention. More and more Taiwan's social movement organizations, including environmental protection organizations, have recognized this potential and have sought to use the Internet to help activate their movements. However, in fact, there is a gap between the expectations of these organizations, as well as those of academics, and the reality as to what benefits the Internet actually provides them. Therefore, this research clarifies both the abilities and the challenges or problems of using the Internet to facilitate social movements by examining the experience of Taiwan's eight environmental organizations. Further, through interviewing online movement experts, this study also seeks to provide some suggestions to improve these environmental movement organizations' online use for activating social movements.