Demand for business information service of firms in Taiwan: a case study of Hsinchu Science-based Industrial Park and Hsinchu Industrial Park

Abstract

Continuous development of technology brings changes in economic environment and market structure. Enterprises should be equipped with speedy and accurate analytical capabilities on business information so that they can foresee the future. For countries such as Taiwan where the majority of the enterprises are small or medium businesses, these enterprises lack the economies of scale and skilled professionals in collecting and analyzing business information in their business environment. External professionals, on the other hand, fit better into their needs. In this case study research, based on organizational buying theory and through questionnaire survey, we try to understand the demand motives, awareness, interest, evaluation items and purchase intention of enterprises for business information in Taiwan. At the end of the case study, we also try to make a few recommendations for information service providers. (C) 1999 Elsevier Science B.V. All rights reserved.