标题: | 以简驭繁—解析光宝之成长密码 Complication Originates in Simplification—A Decipherment of Growth of Lite-On |
作者: | 井友慈 Yu-Tzu Ching 毛治国 Chi-Kuo Mao 经营管理研究所 |
关键字: | 核心能力;成长策略;分形理论;光宝;core competence;growth strategy;fractal theory;Lite-On |
公开日期: | 2007 |
摘要: | 放眼国内,EMS/ODM厂商不计其数,但是鲜少有企业能像光宝一样,至少有三、四样产品(LED、机壳、电源供应器、光碟机)皆位居市场龙头老大,且从2002年四合一成为新光宝之后,营收呈现陡直的成长。在光宝成功的发展背后,到底有什么样的祕密?本研究的主题就是要解析出隐藏在光宝看似复杂的发展背后之内部规律法则。 根据本研究归纳出光宝看似复杂之发展表象,其实是经由不断规律地复制简单模组,层层堆叠而成。首先是“核心能力模组”,利用核心能力所发展出的核心产品站稳脚步,培养起光宝之竞争优势后,再以“多角化模组”纵向深耕该产业,也横向扩展事业触角至其他不同产业,达到规模经济、范畴经济,降低成本,并掌握相关技术和专利、切入或稳固市场、掌握客源,并加强全球布局的范围,搭配着光宝对生产技术、流程之坚持、产品的设计与创新、企业电子化、全球运筹以及重要的经营策略和理念之管理,慢慢形成最后的“竞争优势模组”。随后,光宝不断在各产业中复制这些模组,发展出独特且难以模仿之能力,进而形成现今之光宝的事业版图。 因此本研究之贡献在于企业成长策略之实证研究。 There several EMS/ODM firms in Taiwan, but a few like Lite-On which owns more than three products (LED, enclosure, SPS, CD-ROM drive) have high market share. After 2002,the revenue of Lite-On grew so fast. What kinds of secret are there hidden of Lite-On? There theme of this thesis is to decrypt the hidden formula of growth strategy of Lite-On. According to this study, three growth modules are identified. Lite-On developed the core product module in its early stage. Lite-On planted its feet sturdily by the core products in PC industry, then used as the diversification module to gain the scope of economy and scale of economy and costing down, proceed to the next step, the competitiveniss module was developed. After that, Lite-On repetitively applies these three modules to reproduce the scale of economy and the scope of economy in other four industries and all of the product lines, and without exception unique comprtitiveness are developed. The findings of this thesis are informative to the study of corporate growth strategies. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT009537524 http://hdl.handle.net/11536/39306 |
显示于类别: | Thesis |
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