網路平台企業成長之探討-以Google為例

Abstract

本研究藉由探討Google個案的成長階段，解析其如何以平台領導為核心，併競爭力的建構與延伸，輔以創新的經營模式，讓網路平台企業持續的成長。 Google最大的成長動力來源，在於其成功扮演網路平台企業的角色，聚合各顧客群並且賦予其嶄新的價值。Google一方面釋出資源以利顧客群使用，降低整體總成本；另一方面則成功吸引顧客群持續依附在此平台，加速網路多元應用的創新，充分展現網路平台企業的價值，也造就年營收不斷成長、品牌價值持續攀高。

Google, a fast-rising Internet Platform Company, is currently to take on an optimal mainstream character in the global virtual world, as a result of free sharing resources, technological capacity, and strengthening diverse network applications. This research explores Internet giant Google’s growth and analyzes the company’s core value as a platform leader. One of the important growing powers for Google is its role as an information integrator, along with its’ preeminent computing ability and innovative business model, which all account for its astonishing achievements. The company nonetheless benefits from a stunning revenue growth and renowned brand reliability in return.