從4G技術演進探討台灣地區WBA執照持有業者之未來經營策略

Abstract

國家通訊傳播委員會（NCC）為促進我國無線寬頻產業發展及推動台灣成為行動資訊化社會，配合國家產業發展政策，並提供無線產業商用營運之研發環境。在2007年7月，釋出北、南兩區共計六張「無線寬頻接取」(Wireless Broadband Access, WBA)業務執照。業者經過近五年餘的慘澹經營，中間歷經技術主導商英特爾（Intel）退場，加上第四代（4G）行動寬頻技術也逐漸成熟，因此WBA執照持有業者的處境相形窘困。 從探討第四代（4G）行動寬頻技術可能之演進與發展開始，分析台灣WBA產業之競爭優勢。同希望辨識出台灣WBA執照持有者在面對其他技術之競爭與挑戰時，如何發展因應對策及分析可行之策略。在這個充滿競爭與合作的產業中，業者間是否可以透過競合關係的改變，讓這個賽局中所有參賽者均能獲得最大利益。 本研究以質化研究（Qualitative Research Method）結合「專家訪談法」做為研究方法，並對產業界、學術界具代表性之專家施與訪談及進行相關分析，嘗試提出適切的發展布局及經營策略，歸納出台灣WBA行動數據產業因應未來4G發展時之可行策略。

In July 2007, the National Communications Commission(NCC) of the Executive Yuan, released in the north and south area a total of six ”Wireless Broadband Access”(WBA) licenses. The purpose was to promote the development of Taiwan’s wireless broadband industry and provide impetus to Taiwan becoming a mobilized information society in coordination with national industrial development policy, and to provide a healthy research and development environment for wireless broadband commercial operations. After five years, this business is still growing at an embarrassingly slow pace, and Intel has retreated from the market. Moreover, as 4th generation (4G) mobile broadband technology matures, it will undoubtedly limit the continued development of WBA. Beginning with an exploration of the possibilities of 4G technology evolution and development, this study will attempt to analyze the competitive advantage of WBA in Taiwan. Additionally it will attempt to demonstrate how holders of WBA licensees could respond in the face of competition and challenges from new technology, and how they might develop countermeasures and feasible strategies. Furthermore, this study will examine how changing the nature of existing relationships of competition and cooperation in the industry will allow all contestants in the “game” to gain the most benefits. This study uses Qualitative Research Methods (QRM) combined with interviews of industry and academic experts and related analysis to discover the appropriate layout for a development and operation strategy for the WBA industry in Taiwan.