标题: | 广播收听与社群媒介使用对拟社会互动之影响效果与享乐感研究 The impact of radio listening behavior and the use of social media on parasocial interaction and enjoyment |
作者: | 赖筱茜 Lai, Hsiao-Chien 陈延升 Chen, Yen-Shen 传播研究所 |
关键字: | 拟社会互动;收听动机;音乐熟悉度;收听享乐;吸引力;自我揭露;parasocial interaction;listening motivation;music familiarity;enjoyment;attraction;self-disclosure |
公开日期: | 2012 |
摘要: | 本研究以拟社会互动做为主要理论基础,并以流行音乐电台听众做为研究对象,欲了解新媒体时代下,拟社会互动于电台中的作用机制。本研究前两次问卷调查从听众端切入,结果显示对于流行音乐电台的听众而言,只有音乐喜爱度会影响收听享乐,但以收听时段做为分组后则发现,夜间听众的收听享乐依旧会受拟社会互动影响,不同时段之收听行为显然有着动机差异。另外,若考量当代社群媒介之盛行,将主持人之自我揭露纳入研究架构后,结果指出自我揭露数量会负向预测拟社会互动,自我揭露深度则与拟社会互动有正相关,不同时段分组之分析结果也纳入讨论。 另外,研究者针对目前线上的流行音乐电台主持人进行深度访谈,以了解节目内容如何设计,并且在这个社群媒体盛行的时代,主持人又如何看待并经营自身与听众的互动关系,并结合上述之研究成果对实务界提出建议。 In order to understand the reason why radio can still survive nowadays, this study applied parasocial interaction perspective to examine the relationship between parasocial interaction and enjoyment, and the role music played in the parasocial interaction mechanism. Two surveys were conducted. In study 1, findings revealed a positive relationship between music preference and enjoyment for audience of pop music radio, but couldn’t find the relationship between parasocial interaction and enjoyment. In study 2, reseacher added three variables of self-disclosure on Facebook, and used value similarity to know the role music played in the parasocial interaction mechanism. The results showed that the amount of self-disclosure would negatively predicted parasocial interaction. On the contrary, the depth of self-disclosure would positively predicted parasocial interaction. The impact of listening sessions were discussed in the two study. In addition, Six pop music radio DJs were interviewed to collect the qualitative data, trying to figure out how the DJs treat and manage the interactions between themselves and the audience, and the ways to arrange music. Finally, the study summarized the findings above and made recommendations to the broadcasting industry. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT079941513 http://hdl.handle.net/11536/73283 |
显示于类别: | Thesis |