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新聞媒體品牌化：從供給和需求兩端探究品牌權益和品牌延伸

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2014

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https://www.grb.gov.tw/search/planDetail?id=8126790&docId=433974
 https://ir.lib.nycu.edu.tw/handle/11536/100601

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研究計畫;;Research Plans

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