A Strategic Overview of Blockchain Applications in the Healthcare

Abstract

This thesis focuses on the firm in blockchain applications in healthcare industry and includes a review of the research of blockchain applications in healthcare and market dynamics. The study analysis by applying an Innovation Intensive Service (IIS) model at firm-level. By interviewing and administering a questionnaire to experts in this field, we can elucidate the strategic position and the future development trend of the industry, and find out the key success factors (KSF) in internal value activities and externalities for the firms in this industry. Study result shows that the present position of the blockchain business model in healthcare industry is "Product Innovation/ Generic Service". In the next 5 years, it will shift to the position of "Structural Innovation/ Selective Service". It is necessary to strengthen those KSF of these factors to develop this industry successfully.