Visualizing decision process on spheres based on the even swap concept

Abstract

The Even Swap method, originally outlined by Benjamin Franklin 230 years ago, is a rational way of finding the best alternative by evenly swapping decision criteria. This study develops a Decision Ball model to assist a decision maker in ranking alternatives and visualizing decision process based on the Even Swap concept. By viewing the moving trajectories of alternatives on spheres, a decision maker can specify trade-offs among criteria via the Even Swap process thus ranking alternatives more consistently. (c) 2008 Elsevier B. V. All rights reserved.