品牌轉型領導者提升顧客品牌權益之探討-價值共創與品牌體驗的多層次中介調節模型

Title:	品牌轉型領導者提升顧客品牌權益之探討-價值共創與品牌體驗的多層次中介調節模型 A Multilevel Investigation of Links between Brand-Specific Transformational Leadership and Customer Brand Equity: the Role of Value Co-Creation and Brand Experience
Authors:	蕭嬋國立交通大學管理科學系（所）
Keywords:	;
Issue Date:	2016
Abstract:
Gov't Doc #:	MOST105-2410-H009-029
URI:	https://www.grb.gov.tw/search/planDetail?id=11880195&docId=485602 http://hdl.handle.net/11536/131809
Appears in Collections:	Research Plans