台灣大學生運動休閒服飾行動購買之研究

Title:	台灣大學生運動休閒服飾行動購買之研究 The Influence of Mobile Advertising on Consumers’Behavior of Mobile Purchasing - The Case of Taiwan College Students
Authors:	黃志銘姜齊 Huang, Chih-Ming Chiang, Chi 管理科學系所
Keywords:	行動廣告;個人化;互動性;適地性;運動休閒服飾;購買意願;Mobile Advertising;Personalization;Interaction;Localization;Sports Casual wear;Purchasing Intention
Issue Date:	2016
URI:	http://etd.lib.nctu.edu.tw/cdrfb3/record/nctu/#GT070353132 http://hdl.handle.net/11536/138997
Appears in Collections:	Thesis