| Title: | 傳統廣告到網紅、KOL行銷的蛻變之路 |
| Authors: | 翁子淩 李家瑜 Department of Communication and Technology 傳播與科技學系 |
| Keywords: | |
| Issue Date: | 7-Dec-2021 |
| Abstract: | 你是否也曾經因為喜歡的網紅而購買他們代言的產品？你是否也好奇Instagram業配文能帶來多龐大的經濟效益？這篇文章將就三個面向：傳統廣告業者、網紅，以及消費者，分別探討社群媒體的網紅行銷對整體廣告產業的影響。 |
| URI: | https://castnet.dcat.nycu.edu.tw/2021/12/07/%e5%82%b3%e7%b5%b1%e5%bb%a3%e5%91%8a%e5%88%b0%e7%b6%b2%e7%b4%85%e3%80%81kol%e8%a1%8c%e9%8a%b7%e7%9a%84%e8%9b%bb%e8%ae%8a%e4%b9%8b%e8%b7%af/ http://hdl.handle.net/11536/159893 |
| Appears in Collections: | Cast Net |
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