| Title: | 部落格商業化 品牌形象戰 |
| Authors: | 戴子昀 Department of Communication and Technology 傳播與科技學系 |
| Keywords: | 文化現象 |
| Issue Date: | 6-Jan-2013 |
| Abstract: | 部落格的興起帶起無限商機，廠商提供商品試用機會後，再由部落客發表體驗心得。其中以圖文部落格的代言產品類型最為豐富，圖文敘述活潑特別吸引年輕讀者。引發部分網友不滿，質疑部落格商業化和邀稿的誠信問題。 |
| URI: | http://castnet.nctu.edu.tw/castnet/article/5104?issueID=195 http://hdl.handle.net/11536/36556 |
| Issue: | 喀報第一五四期 |
| Appears in Collections: | Cast Net |
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