印刷業外包商遴選決策模式之建構

Abstract

印刷業已成為各國不可或缺的重要民生工業，隨著經營環境的變化、資訊化與競爭壓力，印刷業必須結合內外部資源以及時回應整體市場動態與滿足客戶需求。印刷公司透過外包決策，可大幅節省人力成本、縮短生產速度與提供多樣化產品，進而提升整體生產規模與競爭力，因此外包商的遴選決策為相當重要的議題，加上過去相關研究並未探討各準則或因素之權重，因此無法提供深入之遴選資訊。本研究目的為運用層級分析法，建構印刷業外包商之遴選評估模式，並找出各準則與因素的權重。分析結果可作為外包商檢視自身條件之評估基準，以及提供印刷業予選擇外包商之重要參考依據。研究結果顯示，印刷業對於外包商之選擇，係以製作品質為優先考量的準則，重視材料的選擇與色彩的呈現。其次考量的準則為核心能力，包括外包商的設備類型、配合程度、溝通協調性與交期確認性等。在廠商背景準則中，以商譽信賴為最優先考量的因素。在成本準則中，以生產成本為最優先考量的因素。在核心能力之準則中，係以產能設備為最先考量之因素。在製作品質準則中，則以材料為最先考量之因素。

Printing industry has already become important commodity industry in every country. As management environment, informationization and competition pressure, the printing industry must integrate with domestic and foreign resources in order to reflect the whole market trend and meet customer's demand. Printing company can save the cost of manpower, shorten the speed of production and offer diversified products by selecting outsourcing strategies, and then improve whole production scale and promote competitiveness, thus the choice decision making of outsourcing become impartment issue. In addition, past relevant research has not probed into the weight of every criterion or factor, which unable to offer deep information. The purpose of this research is using AHP to build choice decision model to find out the weights of every criterion and factor. The result of research can be as the assessment basis of looking over one's own condition of company, and offer the important reference basis in printing industry. The result of research shows that printing industry regards manufacture quality as the preferential criterion of choice outsourcing company, and pay attention to the choice of material and display of color. Second criteria is core ability, including device type, coordinate degree, communication and delivery date, trust is the most preferential factor in manufacturer's background criterion, production cost is the most preferential factor in the cost criterion. In the criterion of key ability, capacity utilization is impartment factor in the criterion of core ability. Material is the impartment factor in manufacture quality criterion.