以孫子兵法論述新創公司成立前後之決策過程與後續發展之研究─以太陽光電(3566)為例

Abstract

創業為驅動經濟發展的重要活動，近年來因為金融風暴引爆國內的失業潮，也激起了社會大眾的創業意願。相關研究者指出，創業家所帶來的經濟活動，不僅創造潛在的雇主，更能提供就業機會、降低失業率，對社會的經濟發展有一定的貢獻。但進行創業活動並不一定每個人都會成功，創業要考慮的因素很多，忽略了某個因素都可能造成創業的失敗。 本研究結合三種理論以五力分析及SWOT分析來找出新創公司的問題，並且借助孫子兵法的智慧觀點找出解決之道，並以實務案例來驗證中西學理搭配之可行性，以下將是太陽光電公司五年來實施中西管理學說合併應用的實際案例。 實務應用的公司名為太陽光電能源科技股份有限公司，是一家專業太陽能電池製造廠，創立時只有三人，資本額壹億零九佰萬元，現在歷經四年的時間員工達到四佰餘人，2010年營業額已經達到41.5億元，公司淨值達26億元，EPS 2.31 元，已經成為台灣前五百大企業，2011年營收可望再度大幅成長，該公司已經在興櫃掛牌交易正準備IPO，一切可說漸入佳境！此一案例可以說明小人物如何運用天時、地利、人合、讓創業得以成功之經典之作。

Entrepreneurship is a important behavior for driving economic development. Recently, financial meltdown not only increases domestic unemployment, but also brings about the entrepreneurial desire. The researchers indicated that the entrepreneurial behavior not only for bring economic activities, but also creative potential hirer, increasing employment opportunity, decreasing unemployment rate. It will make some contribution to economic development. If someone were engaged in entrepreneurial behavior, not all can be successful; because which maybe ignore some key factors that it will cause the failure. In our research which combine the modern management theory and famous ancient strategy in our business today; an ancient famous book called “Sun Zi Bing fa (The Art of War)” and a modern Harvard Management master Michael E. Porter’s Five forces analysis. My thesis is close to reality’s point of view, by using ancient Chinese strategy as principal and applies modern Western theory to reach and create an ideal company’s ruling. The case study is a company named “Big Sun Energy Technology Inc.,” a professional solar cell manufacturer. Starting with only 3 employees and the capital of 109 million TWD, within 4 years, now it has more than 400 employees and the net value of 2.6 billion TWD, as well as the turnover of 4.15 billion TWD and EPS 2.31 in 2010. The turnover of this company will keep growing in 2011. Currently it is a listed company in the Emerging Stock Market. This classical case will explain how to succeed with the right time, right place.