| Title: | 大台北地區有線電視消費行為初探 The Marketing Research of Cable TV in Taipei |
| Authors: | 蘇界賓 Su Chich-pin 陳曙光 David Chen 管理科學系所 |
| Keywords: | 有線電視 行銷研究 區隔 付費頻道;Cable TV, Marketing research, Pay-per-view |
| Issue Date: | 1993 |
| Abstract: | 檔名:sum.doc |
| URI: | http://140.113.39.130/cdrfb3/record/nctu/#NT820457050 http://hdl.handle.net/11536/58247 |
| Appears in Collections: | Thesis |
- 有線電視之市場競爭與媒體表現之相關性研究---檢視有線電視之產品品質、服務品質及企業形象 / 李秀珠;LI SHU-CHU SARRINA
- Market competition and the media performance of Taiwan's cable television industry / Li, SCS
- Digital television adoption: Comparing the adoption of digital terrestrial television with the adoption of digital cable in Taiwan / Li, Shu-Chu Sarrina
- 有線電視數位化問題與解決策略 / 朱政霖;Cheng-Lin Chu;毛治國;Chi-Kuo Mao
- Anti-competition issues between Taiwan's cable TV system operators and channel providers - new rules of engagement? / Yu, HC
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