「樣品試用」促銷活動下之消費者行為研究－以台北市市民為例

Title:	「樣品試用」促銷活動下之消費者行為研究－以台北市市民為例 A Study of Consumer Behavior under Product Sampling-The Citizens of Taipei as an Example
Authors:	楊亞芬 Yang, Ya-fen 陳光華 Chen Quang-hua 管理科學系所
Keywords:	樣品;試用;促銷活動;消費者行為;sampling;consumer behavior
Issue Date:	1995
URI:	http://140.113.39.130/cdrfb3/record/nctu/#NT840457038 http://hdl.handle.net/11536/60866
Appears in Collections:	Thesis