電腦顯示器之消費者行為分析

Abstract

在電腦系統中,顯示器是不可或缺的輸出裝置,本研究的目的在探討消費 者對購買電腦顯示器的購買行為,並以生活型態變數來進行電腦顯示器之 市場區隔。本文首先依據購買型態將電腦顯示器消費者分為品牌桌上型PC 、組裝PC、單機採購之電腦顯示器消費者,分別探討前兩者之人口統計變 數差異與後兩者之購買行為變數差異,而後再將組裝PC與單機採購之電腦 顯示器消費者以生活形態變數分成五個集群,並探討此五個集群在人口統 計變數、購買行為變數與所重視的產品屬性之差異。 A Monitor is the necessary output periphal product for a computer system. The main purpose of this study is to analysis the consumer behavior of monitor.Fist,the study segment the monitor consumer into 3 cluster by purchasement type and analysis what variable influence consumer behavior.The study continue to segment consumer into 5 cluster by life style variable,then analysis what demografic and purchasing variable influence consumer behavior.