金工產品的感性探討-以表達愛情的飾品為例

Abstract

金工飾品常作為定情之信物，傳達男女之間的愛情，亦或是珍愛自己的象徵。金工產品亦有機能性較少、藝術性較高之特性。此外，感性工學應用在藝術性產品的評價較少，是故本研究將以金工飾品做為實驗的產品，以愛情意象的表達、呈現做為探討的主題。 本研究經專家訪談，瞭解市場面向與形態分析的建議後，建立形態分析飾品樣本的資料庫。以感性工學類型二做為感性分析的系統，再由SD法實驗得知受測者分別對於金工飾品與傳達愛情的意象語彙的評價，將所得的數據分別作因子分析，可以以裝飾性因子、時代性因子以及價值性因子來表示金工飾品的形容詞語彙分別與產品以及愛情的意象語彙的關係。 再根據SD調查、愛情語彙與各飾品在意象空間相對距離，導出第一種愛情語彙貼近性量尺。以表達愛情語彙的飾品樣本被挑選的頻次，轉換成機率，再轉換成Z值，做為第二種愛情語彙貼近程度量尺。兩項愛情語彙的永恆、浪漫、獨特、幸福為相關，顯示此四項愛情語彙在所推導的量尺其結果較為一致性。 將上述兩種量尺結果，分別進行數量化一類分析，可以得到符合不同愛情意象飾品的建議。例如，在主體意象的設計建議，愛心造形是傳達浪漫意象的設計手法，而幾何造形則是唯一意象設計建議手法。 依此法則歸納出表達愛情的意象語彙之飾品造形之建議，做為理性、量化思考金工飾品設計的嘗試，期望能夠歸納出在特定意象下的設計法則，做為設計的參考。

Metalwork is used broadly for gifts because it not only symbolizes the love between lovers, but also represents the meaning of loving herself or himself of a person. The characteristics of Metalwork tend to be more artistic rather than functional. It may be interesting to explore the artistic aspect of metalwork design in a rational way by adopting the approach of Kansei engineering. However, there are fewer discussions on the artistic aspects based on Kansei engineering. For this reason, this research investigated the relationship among concepts of love, metalwork images and the design features of metalwork. After discussion with metalwork design experts and understanding the market trends, a SD questionnaire was conducted to evaluate the felt images of the represented metalwork products and words expressing the meaning of love. By analyzing the data collected from the questionnaire surveys using factor analysis, the image space with three factors, decoration factor, era factor and evaluation factor, for metalwork products and the concept of love was constructed. A conjoint analysis then was conducted to reveal the relationship between metalwork images and the design features of metalwork products. According to the coordinates of each metalwork product and each concept of love in the derived image space, we can estimate the degree of close perception between each love concept and each product as a measurement of distance between them. At the same time, we took the probability (transformed into Z score) of each product been chosen by subjects to represent a specific concept of love as another measure of interval scale for the degree of love concept perception. By comparing these two sets of measurements, it showed that the love concepts of, ‘eternal’, ‘romantic’, ‘unique’, and ‘happy’ are identical. By applying these two measurements as dependent variables, respectively, into conjoint analysis, the relationship between concepts of love and the design features of metalwork products was concluded. The resulted guidelines from this study can be applied in metalwork design for expressing specific images or concept of love.