新建築物創新加值模式探討－以臺中似水年華為例

Abstract

企業存在的任務在為客戶創造價值。本研究以呈現「似水年華」的個案如何為它的客戶創造價值，探討其創新加值模式如何能成為新建築物加值的典範。研究的動機為基於建築是產業的火車頭，建築物的價值可使社會增加價值，也使建築物使用者有更多的價值。經一手資料和深度訪談似水年華的相關人員，分析發現價值主要的來源是創新，尤其創新可帶來與眾不同的獨特性，也就是差異化。在新建築物加值的過程中，建設公司領導者的價值觀深深地影響價值活動，是價值創造塑造的決策關鍵。建築物的價值隨著建築物生命週期變化，在土地開評估階段加值的方式區位仍是最重要的關鍵；在規劃設計階段，功能價值可由科技加值；在施工建造階段，降低成本可由專案工程管理達成；在使用維謢階段，以物流服務和物業管理可以加值；在拆除和回用階段，結構體及建材的資源化可以加值。在上述的價值活動中，建設公司為平臺，由相關的參與者互動，以知識為媒介，可共創建築物的價值，表現出建築物的實體價值，也創造出建築物無形的品牌價值。

The dissertation is to study an innovative value adding model of new building. A case of Crystal House in Taichung built up an example of value adding for the new building. The motivator of the study is that the more values of building provided the more benefit of the society and the users added. It is found that the major source of value is innovation after analyzing the collected information and the interview of the key persons related to the Crystal House. The innovation results in distinctness and differentiation. During the process of the value adding for the new building, the value of the leader of the construction company fundamentally influence on the value activies. The value of the building varies in its life cycle. At the stage of land development and assessment, the key factor of value adding is the location. At the stage of planning and design, the value can be created by adding the function of the building through the advanced technology. At the stage of construction, the value of lowering cost can be reached by the project management. At the stage of maintainance, the service of logistics is the main means of value adding. At the stage of dismantle and reuse, recycling and reusing of the construction materials can increase the value of the building. The construction company is the platform of conducting the value activities. The value of the building can be co-created by the participants in the reactive way. The value of the building is the sum of the physical value and the internal value.