新傳播科技對傳統店舖購物之影響---以區位理論分析有線電視購物、網路購物及店舖購物之市場競爭

Title:	新傳播科技對傳統店舖購物之影響---以區位理論分析有線電視購物、網路購物及店舖購物之市場競爭 New Communication Technologies and Store Shopping---A Niche Analysis on Cable TV Shopping, Internet Shopping and Store Shopping
Authors:	李秀珠 LI SHU-CHU SARRINA 交通大學傳播科技研究所
Keywords:	組織生態學;區位理論;有線電視購物;網路購物;新傳播科技;無店鋪販賣;區位寬度;區位重疊度;競爭優越性;Organizational ecology;Niche theory;Cable TV shopping;Internet shopping;New communication technology;Store shopping;Niche breadth;Niche overlap;Competitive superiority
Issue Date:	2000
Gov't Doc #:	NSC89-2412-H009-002-SSS
URI:	http://hdl.handle.net/11536/98951 https://www.grb.gov.tw/search/planDetail?id=539858&docId=99302
Appears in Collections:	Research Plans