1. You are Here：

Browsing by Author 耿慶瑞

Jump to: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
or enter first few letters:  
Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
1-Oct-2014探討虛擬代言人、自我指涉訊息、與產品連結對消費者態度之影響－平衡理論觀點江啟先; 耿慶瑞; 鄭弘毅; Chi-Hsian Chiang; Ching-Jui Keng; Hung-Yi Cheng; Institute of Business and Management; 經營管理研究所
2014探討虛擬代言人、自我指涉訊息、與產品連結對消費者態度之影響－平衡理論觀點江啟先; 耿慶瑞; 鄭弘毅; Institute of Business and Management; 經營管理研究所
1-Jul-2013網路自我參照廣告效果：以論點強度與視覺心像生動程度為干擾變數耿慶瑞; 呂家懷; Ching-Jui Keng; Chia-Huai Lu; Institute of Business and Management; 經營管理研究所
2013網路自我參照廣告效果：以論點強度與視覺心像生動程度為干擾變數耿慶瑞; 呂家懷; Institute of Business and Management; 經營管理研究所
Showing results 1 to 4 of 4