標題: Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms
作者: Lin, Chieh-Peng
Tsai, Yuan-Hui
Chiu, Chou-Kang
Liu, Chia-Ping
經營管理研究所
Institute of Business and Management
關鍵字: Purchase intention;Trust;Hypocrisy;Corporate citizenship;Materialism;Environmental consciousness;Survey research
公開日期: 1-十月-2015
摘要: The dramatic deviations between a firm\'s CSR statements and its actual business practices show negative effects on consumers\' trust and purchase intention. This study assesses consumers\' purchase intention of IT product from the aspect of trust and environmental consciousness. The empirical results of this study show that the positive relationship between trust and purchase intention is positively moderated by environmental consciousness. Materialism increases the positive interaction effect of trust and environmental consciousness on purchase intention, such that the positive relationship between trust and purchase intention is stronger when both environmental consciousness and materialism are higher. Materialism increases the negative interaction effect of hypocrisy and environmental consciousness on trust, such that the negative relationship between hypocrisy and trust is stronger when both environmental consciousness and materialism are higher. (C) 2015 Elsevier Inc All rights reserved.
URI: http://dx.doi.org/10.1016/j.techfore.2015.06.034
http://hdl.handle.net/11536/129474
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2015.06.034
期刊: TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
Volume: 99
起始頁: 148
結束頁: 155
顯示於類別:期刊論文