標題: Advance purchase behaviors of air passengers: A continuous logit model
作者: Chiou, Yu-Chiun
Liu, Chia-Hsin
運輸與物流管理系 註:原交通所+運管所
Department of Transportation and Logistics Management
關鍵字: Advance purchase behavior;Continuous logit model;Revenue management
公開日期: 九月-2016
摘要: Modeling the advance purchase behaviors of air passengers is essential when airlines develop revenue management strategies. Therefore, this study empirically investigates advance purchase behaviors based on the air ticket transaction data by using a continuous logit model. The estimation results show that advance purchase behaviors are significantly affected by price, price uncertainty, time of day (morning, afternoon and evening flight), days of week (flight on Friday), months of year (peak or off-peak seasons), and consecutive holiday. Accordingly, different pricing strategies should be used for different flights to maximize revenue. (C) 2016 Elsevier Ltd. All rights reserved.
URI: http://dx.doi.org/10.1016/j.tre.2016.07.001
http://hdl.handle.net/11536/134075
ISSN: 1366-5545
DOI: 10.1016/j.tre.2016.07.001
期刊: TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
Volume: 93
起始頁: 474
結束頁: 484
顯示於類別:期刊論文