Full metadata record
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 黃志銘 | zh_TW |
dc.contributor.author | 姜齊 | zh_TW |
dc.contributor.author | Huang, Chih-Ming | en_US |
dc.contributor.author | Chiang, Chi | en_US |
dc.date.accessioned | 2018-01-24T07:37:07Z | - |
dc.date.available | 2018-01-24T07:37:07Z | - |
dc.date.issued | 2016 | en_US |
dc.identifier.uri | http://etd.lib.nctu.edu.tw/cdrfb3/record/nctu/#GT070353132 | en_US |
dc.identifier.uri | http://hdl.handle.net/11536/138997 | - |
dc.language.iso | zh_TW | en_US |
dc.subject | 行動廣告 | zh_TW |
dc.subject | 個人化 | zh_TW |
dc.subject | 互動性 | zh_TW |
dc.subject | 適地性 | zh_TW |
dc.subject | 運動休閒服飾 | zh_TW |
dc.subject | 購買意願 | zh_TW |
dc.subject | Mobile Advertising | en_US |
dc.subject | Personalization | en_US |
dc.subject | Interaction | en_US |
dc.subject | Localization | en_US |
dc.subject | Sports Casual wear | en_US |
dc.subject | Purchasing Intention | en_US |
dc.title | 台灣大學生運動休閒服飾行動購買之研究 | zh_TW |
dc.title | The Influence of Mobile Advertising on Consumers’Behavior of Mobile Purchasing - The Case of Taiwan College Students | en_US |
dc.type | Thesis | en_US |
dc.contributor.department | 管理科學系所 | zh_TW |
Appears in Collections: | Thesis |