標題: The link between state-of-mind and individuals' willingness to adopt and continue using smartphones
作者: Shih, Po-Hong
Yang, Keng-Chieh
Yang, Chyan
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Self-efficacy;Flow;Smartphone;Cognitive age;Technology acceptance
公開日期: 1-一月-2018
摘要: Purpose Although numerous studies have examined factors that influence smartphone acceptance and use, few have analyzed cognitive age. This study aims to use the unified theory of acceptance and use of technology (UTAUT) to test two models to analyze the moderating effect of cognitive age. This research offers relevant suggestions among different cognitive age groups. Design/methodology/approach A questionnaire survey was conducted to collect research data in Taiwan and the UTAUT model was used. Model 1 ensures all four antecedent constructs among digital natives (those under 34 years old). Model 2 divides the digital immigrants into two groups to test the influence of cognitive age on the behaviors of smartphone use. This study tests Model 1 using AMOS 20 to examine the measurement and structural model and validates Model 2 using partial least squares (PLSs). Findings In Model 1, the digital natives have sufficient confidence to accept a new technology with ease and little effort owing to most educational resources and the widespread internet. Group 1 in Model 2 reveals that the behavior of digital immigrants is similar to that of digital natives. For Group 2 in Model 2, they tend to infer that skills or tasks they associate with having higher value are more difficult to learn. Originality/value This study provides another dimensional result for different cognitive age groups and it has to consider not only chronological age but also cognitive age in user behavior. The result can enrich the theoretical perspective on technology adoption and use behavior via cognitive age, which is a significant and important self-related factor that can help predict technology adoption and use behavior.
URI: http://dx.doi.org/10.1108/K-12-2016-0354
http://hdl.handle.net/11536/144598
ISSN: 0368-492X
DOI: 10.1108/K-12-2016-0354
期刊: KYBERNETES
Volume: 47
起始頁: 539
結束頁: 558
顯示於類別:期刊論文