薪傳兒童舞蹈團經營管理之個案研究
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Volume Title
Publisher
國立交通大學體育室
Office of Physical Education National Chiao Tung University
Office of Physical Education National Chiao Tung University
DOI
10.6462/JCDPE.201112.0079
Abstract
本研究目的主要在探討薪傳兒童舞蹈團經營管理方式，並藉由SWOT分析其優缺點，最後對舞蹈團提出建議。本研究採個案研究法，以訪談方式進行。綜合個案分析結果：一、經營管理是舞蹈社為謀生工具，而舞蹈團為理想的實現，以兒童為主的舞蹈團，原創精神經營舞團形象與自我品牌。二、經營者凝聚內部共識（忠誠度與信賴），建立高度戰鬥力的工作團隊，透過教師群及團員之滿意度，為外部顧客（觀眾及舞蹈社學生）創造教學與表演平台，並維繫舞團運作。
The main purpose of this research was to investigate about the management of Shin-Chwan Kids'Dance Company. This study also offered the suggestions to the company by using SWOT analysis. The research used a case study and completed the interview to get the outcomes. The results of this study are as following: 1. Management is a living tool for a dance company; however the club is the way how the ideal comes true. Children-oriented Dance Company uses the original spirit to manage its image and brand. 2. An operator holds the internal consensus (loyalty and trust) to manage a high-efficiency work team. The satisfaction of teachers and members is the key to create good teaching and performances for external customers (viewers and Dance Academy students).
The main purpose of this research was to investigate about the management of Shin-Chwan Kids'Dance Company. This study also offered the suggestions to the company by using SWOT analysis. The research used a case study and completed the interview to get the outcomes. The results of this study are as following: 1. Management is a living tool for a dance company; however the club is the way how the ideal comes true. Children-oriented Dance Company uses the original spirit to manage its image and brand. 2. An operator holds the internal consensus (loyalty and trust) to manage a high-efficiency work team. The satisfaction of teachers and members is the key to create good teaching and performances for external customers (viewers and Dance Academy students).