標題: Exploration in Emotion and Visual Information Uncertainty of Websites in Culture Relations
作者: Tsai, Tzu-Wei
Chang, Tien-Chun
Chuang, Ming-Chuen
Wang, Ding-Ming
應用藝術研究所
Institute of Applied Arts
關鍵字: Emotion;Information Uncertainty;Website;Uncertainty Avoidance
公開日期: 1-八月-2008
摘要: This study explores the emotional responses in relation to visual information uncertainty of websites within the theoretical arguments for the cultural dimension of uncertainty avoidance. The information rate model and PAD emotional state model are used to relate the information uncertainty of webpages and one's emotional responses, respectively. A sample of 239 participants was taken from a pool of students from an institute in central Taiwan. Participants were asked to evaluate webpages that comprise of three variant levels of information uncertainty and respond to instruments designed to measure information uncertainty of webpages and participant emotion. The results of ANOVA indicate significant differences in emotional responses caused by different degrees of information uncertainty: the high degrees of informative uncertainty induce more arousal emotion, the low ones induce less arousal emotion, and the moderate ones induce more pleasure emotion. Consistent results from factor analyses confirmed the feasibility of using an information rate scale to evaluate the visual information uncertainty of webpages. Result of multiple regression analyses suggested that regression correlations exist between the visual information uncertainty of websites and emotions induced in viewers.
URI: http://hdl.handle.net/11536/18848
ISSN: 1991-3761
期刊: INTERNATIONAL JOURNAL OF DESIGN
Volume: 2
Issue: 2
起始頁: 55
結束頁: 66
顯示於類別:期刊論文