標題: Pricing peer-produced services: Quality, capacity, and competition issues
作者: Li, Yung-Ming
Lee, Yi-Lin
資訊管理與財務金融系 註:原資管所+財金所
Department of Information Management and Finance
關鍵字: Game theory;Pricing;Web 2.0;Peer production;Service quality;Competition
公開日期: 16-十二月-2010
摘要: Peer production has played an important role in the economics of Web 2.0 related services in which user participation and contribution become the main driving dynamics. However, the quality of peer-produced services is uncertain because of inherently decentralized and heterogeneous participants. In the paper, utilizing reliability and game theoretic models, we develop a QoS measure and pricing schemes for this emerging type of service under various market structures. Our results suggest that a monopolistic platform provider has no incentive to offer multiple quality classes of service. Two competing platform providers may offer identical service contracts but still receive non-negative profit. If they offer heterogeneous service contracts, the provider with the lower quality service may provide higher quality than he advertises. This research contributes to the literature with a number of unique and interesting implications for the issues of service contract design, capacity planning, and market interactions for operations of community-based or peer-produced services. (C) 2010 Elsevier B.V. All rights reserved.
URI: http://dx.doi.org/10.1016/j.ejor.2010.06.023
http://hdl.handle.net/11536/26215
ISSN: 0377-2217
DOI: 10.1016/j.ejor.2010.06.023
期刊: EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
Volume: 207
Issue: 3
起始頁: 1658
結束頁: 1668
顯示於類別:期刊論文


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