標題: | Pricing peer-produced services: Quality, capacity, and competition issues |
作者: | Li, Yung-Ming Lee, Yi-Lin 資訊管理與財務金融系 註:原資管所+財金所 Department of Information Management and Finance |
關鍵字: | Game theory;Pricing;Web 2.0;Peer production;Service quality;Competition |
公開日期: | 16-十二月-2010 |
摘要: | Peer production has played an important role in the economics of Web 2.0 related services in which user participation and contribution become the main driving dynamics. However, the quality of peer-produced services is uncertain because of inherently decentralized and heterogeneous participants. In the paper, utilizing reliability and game theoretic models, we develop a QoS measure and pricing schemes for this emerging type of service under various market structures. Our results suggest that a monopolistic platform provider has no incentive to offer multiple quality classes of service. Two competing platform providers may offer identical service contracts but still receive non-negative profit. If they offer heterogeneous service contracts, the provider with the lower quality service may provide higher quality than he advertises. This research contributes to the literature with a number of unique and interesting implications for the issues of service contract design, capacity planning, and market interactions for operations of community-based or peer-produced services. (C) 2010 Elsevier B.V. All rights reserved. |
URI: | http://dx.doi.org/10.1016/j.ejor.2010.06.023 http://hdl.handle.net/11536/26215 |
ISSN: | 0377-2217 |
DOI: | 10.1016/j.ejor.2010.06.023 |
期刊: | EUROPEAN JOURNAL OF OPERATIONAL RESEARCH |
Volume: | 207 |
Issue: | 3 |
起始頁: | 1658 |
結束頁: | 1668 |
顯示於類別: | 期刊論文 |