Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 蔡欣穎 | en_US |
| dc.date.accessioned | 2014-12-11T09:35:56Z | - |
| dc.date.available | 2014-12-11T09:35:56Z | - |
| dc.date.issued | 2010-05-16 | en_US |
| dc.identifier.uri | http://castnet.nctu.edu.tw/castnet/article/2532?issueID=98 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11536/34959 | - |
| dc.description.abstract | 二○一○年最大的體育賽事─世界盃足球賽(FIFA WORLD CUP)將於台灣時間六月十一日在南非開普頓開打，主辦國南非身為世足賽史上第一次舉辦比賽的非洲國家，早已砸下約一百三十億台幣打造主球場。而除了主辦國的重金打造，在近年最廠商青睞的「運動行銷」(sports marketing)企業商業贊助的部分也是金光閃閃，等著在這全世界最受注目的球賽中，爭取最高曝光度。 | zh_TW |
| dc.language.iso | zh_TW | zh_TW |
| dc.subject | 文化現象 | zh_TW |
| dc.title | 鍍金世足 球場的行銷戰 | zh_TW |
| dc.citation.issue | 傳科學生網第七十九期 | en_US |
| dc.contributor.department | Department of Communication and Technology | en_US |
| dc.contributor.department | 傳播與科技學系 | zh_TW |
| Appears in Collections: | Cast Net | |
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