托育機構績效指標之建立 -以新竹市某托嬰中心為例

Abstract

隨著經濟快速發展及社會型態演變，家庭結構也隨之轉變，使得婦女就業人口增加。原本嬰兒誕生後由父母或長輩照顧，也已逐漸轉變成請保母照顧，甚至更新的托育型態是送去托嬰中心。但近年少子化與因市場飽和而逐漸激烈的競爭，再加上政府對各托育機構有其管理上的要求，這都對於托嬰中心業者的經營管理上壓力漸增。本研究是以新竹市某托嬰中心為個案，主要目的在利用平衡計分卡方法與PDCA(Plan-Do-Check-Action) 管理模式來建立數個構面的績效指標，提出合適本個案之發展策略標與具體行動，實施後也獲得新竹市政府所舉辦之托嬰中心評鑑為優等，並藉以看出個案的績效指標之有效性；最後並對托育機構業者及未來研究提出建議。本研究可供托育相關產業經營者參考，據以發展適合自身之績效指標，進而增加其競爭力。

Due to the rapid change of economic growth and diversified society, the traditional family structures are changed accordingly. Women employees are increased much more than ever. Traditionally, when the babies were born, the parents or the elders will look after the newborn babies. However, babysitting by family members has turned into the professional babysitters, or the baby day-care center. Due to the oversupply of the baby daycare center and low birth rate in recent years, the requirements of the government to the baby daycare centers cause a lot of pressure to all the daycare centers. The main objective of this study is utilizing the Balanced Scorecard and the PDCA (Plan-Do-Check-Action) management model to develop performance indicators for a baby daycare center in Hsinchu City. The case-study demonstrates the effectiveness of the proposed performance indicators. The result of this study could be utilized as a reference to all childcare institutions to develop their own performance indicators and increase the capability of competitions in the daycare market.