企業對企業平面廣告中代言人的效果---跨文化的比較

Full metadata record

DC Field	Value	Language
dc.contributor.author	黃仁宏	en_US
dc.contributor.author	HUANG JEN-HUNG	en_US
dc.date.accessioned	2014-12-13T10:35:05Z	-
dc.date.available	2014-12-13T10:35:05Z	-
dc.date.issued	2002	en_US
dc.identifier.govdoc	NSC91-2416-H009-002	zh_TW
dc.identifier.uri	http://hdl.handle.net/11536/93209	-
dc.identifier.uri	https://www.grb.gov.tw/search/planDetail?id=739530&docId=140134	en_US
dc.description.sponsorship	行政院國家科學委員會	zh_TW
dc.language.iso	zh_TW	en_US
dc.title	企業對企業平面廣告中代言人的效果---跨文化的比較	zh_TW
dc.title	A Cross-Cultural Comparison of Endorser Effects in Business-to-Business Print Advertising	en_US
dc.type	Plan	en_US
dc.contributor.department	交通大學管理科學系	zh_TW
Appears in Collections:	Research Plans

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