Browsing by Author "Chang, Kuo-Hsiung"

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How to increase supplier flexibility through social mechanisms and influence strategies?
(2012)
Chu, Po-Young
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Chang, Kuo-Hsiung
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Huang, Hsu-Feng
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管理科學系
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Department of Management Science
Purpose-This study aims to examine the means by which influence strategies and social mechanisms (trust and shared vision) influence the flexibility of suppliers, and its ultimate effect on the performance of manufacturers. Design/methodology/approach-This study bases the major components of marketing research on previous studies related to influence strategies and flexibility in the supply-chain. This empirical study utilized 162 SMIT survey samples. Findings-Results show that using coercive influence strategies and developing a shared vision promote supplier flexibility and fully mediate the effects of trust on supplier flexibility. In addition, supplier flexibility has a significant positive impact on the performance of manufacturers. Research limitations/implications-The perceptions of manufacturers regarding influence strategies and social mechanisms formed the basis of this study. Future studies could focus on the reciprocal strategies of suppliers, and the influence of these actions on the effectiveness of the influence strategies employed by manufacturers. Practical implications-This paper adds to the existing management guidelines addressing the problem of ensuring increased flexibility from suppliers to enable a more rapid response to the demands of customers to enhance performance. Originality/value-The paper provides novel insights into the impact of influence strategies and social mechanisms on the flexibility of suppliers.
The Role of Social Mechanisms in Promoting Supplier Flexibility
(2011)
Chu, Po-Young
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Chang, Kuo-Hsiung
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Huang, Hsu-Feng
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管理科學系
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Department of Management Science
Purpose: This study explores a conceptual framework for social mechanisms (trust and shared vision) to induce supplier flexibility (i.e., volume, mix, new product, and delivery flexibility). Design/methodology/approach: The current study is based on marketing research reviews of social mechanisms and supply chain flexibility literature. To explore these issues, the authors developed and tested hypotheses with data from 162 members of the SMIT (Supply Management Institute, Taiwan). Findings: The results show that trust has a direct impact on supplier's volume flexibility and delivery flexibility. Furthermore, the findings indicate that a shared vision has direct impact on supplier's mix, new product, and delivery flexibility. Finally, shared vision plays a mediating role among trust and mix, new product, and delivery flexibility. Research limitations/implications: This research considers buyer's perspective in examining social mechanisms that enhance supplier flexibility. A clear understanding of social mechanisms effects could evaluate competence trust and risk of respective flexibility that may affect social mechanism effectiveness. Practical implications: This article contributes to management guidelines on how to align suppliers to respond quickly to customer demands. Originality/value: The study provides novel insights into social mechanism impact on suppliers' respective flexibility.
Using influence strategies to advance supplier delivery flexibility: The moderating roles of trust and shared vision
(2012-07-01)
Chang, Kuo-Hsiung
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Huang, Hsu-Feng
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管理科學系
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Department of Management Science
This study explores trust and shared vision moderate the relationship between the manufacturer's influence strategies and supplier delivery flexibility. The major components of this study are based on reviews of marketing research that focus on influence strategies and literature regarding supply chain flexibility. The results show that the request strategy has a negative effect on supplier delivery flexibility. The model predicts that trust and shared vision have an asymmetrical effect across recommendations, information exchange, and promises influence strategies. When the relationship contains a highly shared vision, a manufacturer's use of the recommendation influence strongly promotes supplier delivery flexibility, whereas the use of a promise strategy depresses supplier delivery flexibility. In contrast, an information exchange strategy will have a negative effect, but the promise strategy will have a positive effect on supplier delivery flexibility when trust is high. This paper contributes to guidelines for management on how to align their suppliers for delivery flexibility to respond quickly to customer demands. (C) 2011 Elsevier Inc. All rights reserved.