Browsing by Author "Chang, Pao-Long"

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Building consumer-brand relationship: A cross-cultural experiential view
(2006-11-01)
Chang, Pao-Long
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Chieng, Ming-Hua
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經營管理研究所
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Institute of Business and Management
This research aims to develop a framework of consumer-brand relationship by taking an experiential view. In this article, the authors report a cross-cultural comparative study that was conducted on a sample of real consumers at coffee chain stores in Shanghai, China, and Taipei, Taiwan. The findings reveal that individual as well as shared experiences work through brand association, brand personality, brand attitude, and brand image to shape a consumer-brand relationship. (c) 2006 Wiley Periodicals, Inc.
The influence of government intervention on the trajectory of bank performance during the global financial crisis: A comparative study among Asian economies
(2013-12-01)
Ding, Cherng G.
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Wu, Chiu-Hui
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Chang, Pao-Long
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經營管理研究所
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Institute of Business and Management
The global financial crisis that started from 2007 onwards spread around the world and impacted the performance of banks in major economies. Many governments have used a variety of intervention policies to recover their financial systems. By examining the dynamic changes in bank performance before and after government intervention, this study demonstrates the use of the piecewise latent trajectory model. We used the data collected from Bloomberg for banks of five major Asian economies, Japan, South Korea, Hong Kong, Singapore and Taiwan, over the eleven-quarter period from the 4th quarter of 2007 to the 2nd quarter of 2010 on six financial performance indicators reflecting solvency, credit risk and profitability. The change patterns of bank performance before/after government intervention during the global financial crisis have been compared among the five economies. Our empirical results indicate that, on average, the bank performance in terms of solvency, credit risk, and profitability improves after government intervention. Moreover, the influence of government intervention on bank performance depends on the evaluative financial indicator, the economy, and whether banks are internationalized. South Korea and Hong Kong have been identified to be the economies with stronger bank performance after government intervention. Policies demonstrated useful in South Korea and Hong Kong have been summarized and discussed. (C) 2012 Elseier B.V. All rights reserved.
Using patent analyses to monitor the technological trends in an emerging field of technology: a case of carbon nanotube field emission display
(2010-01-01)
Chang, Pao-Long
;
Wu, Chao-Chan
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Leu, Hoang-Jyh
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經營管理研究所
;
Institute of Business and Management
Carbon nanotube field emission display (CNT-FED) represents both emerging application of nanotechnology and revolutionary invention of display. Therefore, it is an important subject to monitor the states and trends of CNT-FED technology before the next stage of development. The present paper uses patent bibliometric analysis and patent network analysis to monitor the technological trends in the field of CNT-FED. These results firstly reveal the different aspects of patenting activities in the field of CNT-FED. Then, patent network analysis indicates the developing tendency of worldwide FED production based on the synthesis of CNT materials. Furthermore, key technologies of three clusters can be identified as the depositing CNT on substrate, coating phosphor on screen and assembling process for whole device. Finally, emitter material is taken for the key factor in R&D work to improve the efficacy in CNT-FED technology.
Using Theory of Constraints to Find the Problem about High Level Inventory in the Aerospace Industry
(2010)
Chou, Ying-Chyi
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Lu, Ching-hua
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Chang, Pao-Long
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管理科學系
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Department of Management Science
In aerospace industry, cause each component of the plant is specify and time-critical, lot of operation management tools are apply to improving material management efficient. By using theory of constraint (TOC), we construct a "Current Reality Tree (CRT)" to realize a firm\'s material management objectives and requirement, and what they do to fulfill them. In the second step, through CRT, we diagnose the material management systems\' Undesirable Effects (UDEs) and find where the system\'s root problems or conflict material management actions are. We choice an aerospace manufacturer company as a case. The analysis result point out each department has different goals to fulfill. First, the material management department introduce Economic Order Quantity (EOQ) to reduce average material cost, but inventory management department using flexible purchase system to reduce the inventory cost on the contrary. Second, the operation department purchase universal material to increase the material utility, but increasing the average inventory turnover rate, and then decrease inventory management department performance. In the end, we apply Collaborative Planning, Forecasting, and Replenishment (CPFR) and Balance Scorecard System (BSC) to redesign the whole inventory system, by eliminating the conflict inventory management activities from different department, we increase the whole system inventory management performance.
中央健康保險局服務滿意度之調查研究
(1998)
張保隆
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Chang, Pao-Long
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國立交通大學管理科學學系
提昇服務品質為中央健保局重點工作目標之一，而「顧客滿意度」亦為健保局各分局績效衡量之評核項目，本研究旨在針對保險對象、投保單位及醫事服務機構三類健保局之服務對象進行調查，以評估其對健保局台北、北區、中區、南區、高屏及東區等六分局之顧客滿意度。為達成上述目的，本研究首先參照服務品質之相關理論，並依據健保局對保險對象、投保單位及醫事服務機構提供之業務內容，分別構建三種調查問卷。繼而依據抽樣理論建立對三種不同調查對象之抽樣設計，並透過郵寄問卷及人員訪問進行調查。最後透過統計方法分析服務對象對各分局之顧客滿意度，及對各服務項目之滿意情形。研究結果發現，健保局對一般民眾提供之各項服務中，應將申請加保等手續、申請及換發健保卡手續、諮詢服務、服務人員完成作業的效率及服務態度等服務項目列為優先加強之重點。而對於服務品質較不滿意之民眾通常具有高學歷、未婚、年齡層較低之自由業或民營公司員工等特徵，對此等服務對象宜加強；其次，在投保單位方面，應將電話諮詢管道之暢通、申訴及抱怨處理、服務人員完成作業之效率與保費計算正確等服務項目列為優先加強之重點；而對醫事服務機構而言，各項服務品質項目中，應將醫療費用申報及核付工作、業務諮詢服務、抱怨申訴服務及電話諮詢管道等服務項目列為優先加強之重點。對服務品質期望程度較高之醫事服務機構通常為區域醫院，健保局應加強對此類型醫事服務機構期望之服務要素加強服務，以提升服務品質滿意度。本研究所設計之調查方法可供健保局建立服務滿意度調查之基本模式，調查結果亦可據以為評估各分局「顧客滿意度」項目之績效，及各分局改善服務品質之參考。