Browsing by Author "Chao, Yu"

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A conceptual framework of organizational integration and product launch activities proficiency on market success
(2006-01-01)
Ho, Yung-Ching
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Lee, Gin-Yuan
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Chao, Yu
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管理科學系
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Department of Management Science
Market globalization leads to a highly competitive environment. A corporation must develop successful new products for sustaining its survival and growth in global markets. New product competition environments have changed in recent decades. Traditional criteria for new product success are high quality, low cost, and product differentiation. But these criteria cannot guarantee firms of new product success, especially most recently. New product development processes and product launch activities are proven in most industries to be the roots of growth and success, and are also regarded as a key to competition advantage. The new product development process, especially the new product commercialization stage, requires lots of time, money, and management resources and often costs only a little less than or sometimes more than the new product research and development stage. New product commercialization stage risk is higher than other new product development process stages. Indeed, many researches desire to know how to cross the new product commercialization stage chasm. This research attempts to identify critical constructs during the new product commercialization stage of the new product development process and presents a reasonable relationship among variables mentioned above. The authors try to offer a conceptual framework to understand new product relationships to market success so as to provide important theory structure for firms developing or analyzing competitive strategies in the future. Our research induces that in order to achieve new product development success, it is important for a corporation to have organizational integration and product launch proficiency during the new product commercialization stage.
Customer Loyalty in Virtual Environments: An Empirical Study in e-Bank
(2009)
Chao, Yu
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Lee, Gin-Yuan
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Ho, Yung-Ching
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管理科學系
;
Department of Management Science
The advent of e-commerce has increased the importance of consumer financing operations. Internet banking helps banks to develop relationship marketing, thus improve customer loyalty. This study proposes a research framework to examine the relationships among e-service quality, customer satisfaction, customer trust and e-loyalty in e-bank in Taiwan. Data are collected through a survey using a structured questionnaire. The 442 valid respondents who have experience with e-bank are analyzed by partial least squares structural equation modeling (PLS-SEM) method. The managerial implication is e-bank must focus on e-service quality to increase customer satisfaction and trust for obtaining the e-loyalty.
Efficiency assessment of road project delivery models
(2007)
Lo, Shih-Ching
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Chao, Yu
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管理科學系
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Department of Management Science
In this study, four road delivery project models are analyzed by data envelopment analysis. The four models are design-bid-build (DBB), design-build (DB), construction management (CM) and design-build-maintenance (DBM). According to the analysis, DBM is the most efficient model and CM has the best time-scheduled control. DB performs the best efficiency in construction. The results may provide public sectors to employ an adequate model so as to proceed with road construction project.
Purchase Intention on Green Products A Case of Internet Consumers
(2010)
Chao, Yu
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Lo, Shih-Chin
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Chu, Po-Young
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Lee, Gin-Yuan
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管理科學系
This study proposes a research framework to measure consumers' purchase intentions on green products. The independent variables are external information sources, purchase experience, consumer attitudes, and perceived value while the dependent variable is purchase intention. The overall model explains variance was 51.8%, and the empirical tests show all significant effect. External information sources, purchase experience, consumer attitudes and perceived value will affect the consumer's purchase intention, in which the perceived value is the strongest influence. In addition, there are the positive effects in external information sources to purchase experience, purchase experience to consumer attitude, and consumer attitudes to perceived value.
SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER TRUST, AND LOYALTY IN AN E-BANKING CONTEXT
(2012)
Chu, Po-Young
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Lee, Gin-Yuan
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Chao, Yu
;
管理科學系
;
Department of Management Science
In this study a research model was proposed to examine the relationships between service quality, customer satisfaction in, customer trust of, and loyalty to Taiwanese e-banks. Questionnaires were completed by 442 respondents who had experience with e-banking and data were analyzed using partial least squares structural equation modeling. It was found that e-banks must focus on service quality to increase customer satisfaction and trust and to obtain customer loyalty. Implications are discussed in relation to e-bank management.
SERVICE QUALITY, RELATIONSHIP QUALITY, AND CUSTOMER LOYALTY IN TAIWANESE INTERNET BANKS
(2011)
Lee, Gin-Yuan
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Chu, Po-Young
;
Chao, Yu
;
管理科學系
;
Department of Management Science
While deregulation of financial institutions has increased competition in the Taiwanese banking industry, the advent of e-commerce has provided business opportunities for consumer financing operations. Network banking helps banks to develop relationship marketing by delegating tasks to customers, thus improving customer loyalty. The relationships between service quality, relationship quality, and customer loyalty were investigated in this study. It was found that crisis handling and relationships are negatively, and relationship quality and customer loyalty, and service quality and customer loyalty positively, correlated. Customer loyalty in Taiwanese Internet banks can be increased by improving service quality and relationship quality.