Browsing by Author "Chih-Yuan Chen"

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The mediating roles of differentiation strategy and learning orientation in the relationship between entrepreneurial orientation and firm performance
(交通大學, 2017-06-01)
Chih-Yuan Chen
;
Hui-Hui Huang
;
Shyh-Chyi Wey
Differentiation strategy and learning orientation are both important for entrepreneurial firms, but differ in their paths to improve entrepreneurial performance. Nonetheless, to the best of our knowledge, the differentiation strategy that mediates the relationship between entrepreneurial orientation and firm performance has not been thoroughly investigated in the literature. In addition, the mediating effect of learning orientation on the entrepreneurial orientation-performance relationship remains unclear. Therefore, this study constructs a multiple mediating model to comprehensively examine how entrepreneurial performance influences multiple firm performance measures (growth performance and profitability performance) through the mediating variables of differentiation strategy and learning orientation. This study focuses on firms in a component supply network in the automotive industry. Structural equation modelling (SEM) analysis and tests on multiple mediating effects indicate that, through the mediating effect of differentiation strategy, entrepreneurial performance increases growth performance. Moreover, through the mediating effect of learning orientation, entrepreneurial performance enhances profitability performance. The research results reveal that, in terms of the mediating effect, differentiation strategy and learning orientation can complement each other in order to raise growth performance and profitability performance, respectively.
创业导向与厂商绩效关系之研究－市场导向与技术策略之中介效果
(国立交通大学, 2018-04-01)
黄惠辉
;
陈志远
;
魏式琦
;
Hui-Hui Huang
;
Chih-Yuan Chen
市场导向(market orientation, MO)与技术策略(technology strategy, TS)两者对于创业型厂商都是重要的，MO重视顾客需求，而TS则强调达到技术卓越的策略；为提升厂商绩效，MO与TS所采行的途径有所不同，但两者却是具有互补性。然而，在过去创业导向(entrepreneurial orientation, EO)文献中，并未有相关的研究整合性地探讨MO与TS之变数在“EO→厂商绩效”关系间的中介效果。因此，本研究建立一个多重中介模型的整合性架构，探讨EO如何经由MO与TS之多重中介变数以影响厂商绩效。本研究针对在车辆零组件供应网络中的厂商进行调查，并使用多重中介效果检定方法，实证结果显示，EO会经由MO与TS之多项中介变数，提升厂商绩效。于是，进一步检视各项中介变数的相对效果强度。首先，就MO的两项中介变数而言，显示EO经由预应性MO的间接效果较强于经由回应性MO的间接效果。其次，就TS的三项中介变数而言，显示EO经由内部研发投资的间接效果较强于经由运用智权保护方法的间接效果，然而，EO经由运用运用外部技术来源的间接效果则不显着。