Browsing by Author "Chiu, Chou-Kang"

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Assessing Online Learning Ability From a Social Exchange Perspective: A Survey of Virtual Teams Within Business Organizations
(2010)
Lin, Chieh-Peng
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Chiu, Chou-Kang
;
Joe, Sheng-Wuu
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Tsai, Yuan-Hui
;
交大名義發表
Drawing on social exchange theory, this study proposes a model by postulating critical antecedents and mediators as the key drivers of online learning ability. In the model, online learning ability is affected indirectly by trust via 3 mediators simultaneously, including team commitment, task conflict, and relationship conflict, whereas trust is impacted directly by expressiveness interdependence, outcome interdependence, and task interdependence. Empirical testing of this model, by investigating the personnel of virtual teams from information technology organizations, confirms the applicability of social exchange theory in understanding online learning ability. This study contributes to the virtual team learning literature by extending social exchange theory to the rarely explored area of online learning ability of organizational teams and validating idiosyncratic drivers of online learning ability. Last, this article provides managerial implications and limitations of the research.
Assessing perceived value: moderating effects of susceptibility to brand prestige and susceptibility to normative influence
(2017-07-01)
Joe, Sheng-Wuu
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Tsai, Yuan-Hui
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Lin, Chieh-Peng
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Ma, Hwa-Chun
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Chiu, Chou-Kang
Concerns about individuals' susceptibility to brand prestige and their social implications of consumption often affect consumer behavior. To clarify such concerns in depth, this study assesses the relationship between brand credibility and perceived value by simultaneously examining the main effects and moderating effects of both susceptibility to brand prestige and susceptibility to normative influence. Empirical testing using a survey of 336 smartphone users from the high-tech and banking industries confirms most of the hypothesized effects in this study. Finally, based on its findings, this study discusses managerial implications as well as research limitations.
Being an excellent team: understanding how politics influence team performance
(2018-01-01)
Chiu, Chou-Kang
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Joe, Sheng-Wuu
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Lin, Chieh-Peng
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Wu, Tien-Yu
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Yen, Pi-Hsia
This research develops a model based on the transaction cost theory and resource allocation theory to predict how politics (i.e. autocracy and opportunism) affect team performance in technology industries. Directly related to resource adequacy, team performance is associated with top management autocracy and peer teams' opportunism indirectly via the mediation of collective affective commitment. The relationships between collective affective commitment and team performance and between resource adequacy and team performance are moderated by top management autocracy and peer teams' opportunism, respectively. Empirical testing of this model, by investigating personnel of work teams in high-tech firms, explores changes in politics in technology industries. Lastly, this study provides managerial implications and research limitations based on its empirical findings.
Developing virtual team performance: an integrated perspective of social exchange and social cognitive theories
(2019-08-01)
Lin, Chieh-Peng
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Chiu, Chou-Kang
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Liu, Na-Ting
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經營管理研究所
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Institute of Business and Management
The emerging trend toward physically distributed work teams has necessitated a critical inquiry into the nature and roles of psychological contract and leadership in virtual settings. This study proposes a model based on social cognitive theory and social exchange theory to explain virtual team performance in the information technology industry. In the proposed model, virtual team performance is directly influenced by IT training fulfillment, transactional fulfillment, and knowledge-oriented leadership and also indirectly via the partial mediation of collective IT efficacy. This study adds to the burgeoning theoretical and empirical research on virtual teams by assessing the joint effects of psychological contract fulfillment and knowledge-oriented leadership. Empirical testing of this study at the team level, by surveying team members and leaders across two different points of time, confirms the integrated applicability of social exchange and social cognitive theories in understanding the development of virtual team performance.
Enhancing knowledge sharing in high-tech firms The moderating role of collectivism and power distance
(2018-01-01)
Chiu, Chou-Kang
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Lin, Chieh-Peng
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Tsai, Yuan-Hui
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Teh, Siew-Fong
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交大名義發表
Purpose - The purpose of this paper is to explore the development of knowledge sharing from the perspectives of broaden-and-build theory and expectancy theory. Its research purpose is to understand how knowledge sharing is driven by such predictors as optimism, pessimism, and positive affect through their complex interactions with collectivism or power distance. In the proposed model of this study, knowledge sharing relates to optimism and pessimism via the partial mediation of positive affect. At the same time, the influence of optimism, pessimism, and positive affect on knowledge sharing are moderated by the national culture of collectivism and power distance, respectively. Design/methodology/approach - This study's hypotheses were empirically tested using data from high-tech firms across Taiwan and Malaysia. Of the 550 questionnaires provided to the research participants, 397 usable questionnaires were collected (total response rate of 72.18 percent), with 237 usable questionnaires from Taiwanese employees and 160 usable questionnaires from Malaysian employees. The data from Taiwan and Malaysia were pooled and analyzed using: confirmatory factor analysis for verifying data validity, independent sample t-tests for verifying the consistency with previous literature regarding cultural differences, and hierarchical regression analysis for testing relational and moderating effects. Findings - This study demonstrates the integrated application of the broaden-and-build theory and expectancy theory for understanding optimism, pessimism, and positive affect in the development of knowledge sharing. The test results confirm that positive affect partially mediates the relationship between optimism and knowledge sharing and fully mediates the relationship between pessimism and knowledge sharing. Moreover, collectivism and power distance have significant moderating effects on most of the model paths between knowledge sharing and its predictors except for the relationship between pessimism and knowledge sharing. Originality/value - This study extends the expectancy theory to justify how optimistic and pessimistic expectations are stable traits that dominate the way employees share their knowledge sharing. This study shows how collectivism and power distance of Hofstede's cultural framework can be blended with the broaden-and-build theory and expectancy theory to jointly explain knowledge sharing. Besides, this study provides additional support to the adaptation theory of well-being that suggests psychosocial interventions, which manage to enhance well-being by leveraging positive affect, hold the promise of reducing stressful symptoms and boosting psychological resources among employees.
Exploring corporate citizenship and purchase intention: mediating effects of brand trust and corporate identification
(2015-10-01)
Tsai, Yuan Hui
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Joe, Sheng-Wuu
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Lin, Chieh-Peng
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Chiu, Chou-Kang
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Shen, Kuei-Tzu
Corporate citizenship represents various organizational activities and status related to the organization\'s societal and stakeholder obligations. This study develops five different dimensions of corporate citizenship and examines the relationship between the five dimensions and purchase intention by including two key mediators. In the proposed model of this study, purchase intention is indirectly affected by economic, legal, ethical, general philanthropic, and strategic philanthropic citizenship via the mediation of corporate identification and brand trust. Empirical testing using a survey of 353 consumers from various industries confirms most of our hypothesized effects. Last, managerial implications for corporate leaders and limitations of our findings are discussed in depth.
Forecasting the purchase intention of IT product: Key roles of trust and environmental consciousness for IT firms
(2015-10-01)
Lin, Chieh-Peng
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Tsai, Yuan-Hui
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Chiu, Chou-Kang
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Liu, Chia-Ping
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經營管理研究所
The dramatic deviations between a firm\'s CSR statements and its actual business practices show negative effects on consumers\' trust and purchase intention. This study assesses consumers\' purchase intention of IT product from the aspect of trust and environmental consciousness. The empirical results of this study show that the positive relationship between trust and purchase intention is positively moderated by environmental consciousness. Materialism increases the positive interaction effect of trust and environmental consciousness on purchase intention, such that the positive relationship between trust and purchase intention is stronger when both environmental consciousness and materialism are higher. Materialism increases the negative interaction effect of hypocrisy and environmental consciousness on trust, such that the negative relationship between hypocrisy and trust is stronger when both environmental consciousness and materialism are higher. (C) 2015 Elsevier Inc All rights reserved.
Group social capital in virtual teaming contexts: A moderating role of positive affective tone in knowledge sharing
(2014-07-01)
Tsai, Yuan-Hui
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Ma, Hwa-Chun
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Lin, Chieh-Peng
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Chiu, Chou-Kang
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Chen, Shwu-Chuan
This study examines the interplay of social capital and positive affective tone in virtual group working contexts. This study integrates social capital theory with positive affective tone to postulate an integrated model that captures the main effects of social capital and the moderating effects of positive affective tone in the formation of knowledge sharing. Our empirical analysis confirms the duality between social and affective considerations in influencing knowledge sharing, as well as demonstrates a complex pattern of interdependencies between these two effects. The empirical tests show that knowledge sharing is positively influenced by positive affective tone, trust, and shared vision. Meanwhile, the effects of trust and social interaction on knowledge sharing are moderated by positive affective tone. Last, theoretical and managerial implications of our findings are discussed. (C) 2013 Elsevier Inc. All rights reserved.
Group social capital in virtual teaming contexts: A moderating role of positive affective tone in knowledge sharing
(2014-07-01)
Tsai, Yuan-Hui
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Ma, Hwa-Chun
;
Lin, Chieh-Peng
;
Chiu, Chou-Kang
;
Chen, Shwu-Chuan
This study examines the interplay of social capital and positive affective tone in virtual group working contexts. This study integrates social capital theory with positive affective tone to postulate an integrated model that captures the main effects of social capital and the moderating effects of positive affective tone in the formation of knowledge sharing. Our empirical analysis confirms the duality between social and affective considerations in influencing knowledge sharing, as well as demonstrates a complex pattern of interdependencies between these two effects. The empirical tests show that knowledge sharing is positively influenced by positive affective tone, trust, and shared vision. Meanwhile, the effects of trust and social interaction on knowledge sharing are moderated by positive affective tone. Last, theoretical and managerial implications of our findings are discussed. (C) 2013 Elsevier Inc. All rights reserved.
Learning cyber trust using a triadic functioning analysis: a qualitative approach
(2010-10-01)
Tsai, Yuan Hui
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Lin, Chieh-Peng
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Chiu, Chou-Kang
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Joe, Sheng-Wuu
;
經營管理研究所
The issue of cyber trust has been scattered in several different fields, including computer science, information science and some social sciences. Although social informatics has been a subject of systematic analytical and critical research for more than three decades, previous research has rarely noted the importance of social informatics on cyber trust. Therefore, it is essential to establish a research framework that applies in cyber trust from a perspective of social informatics so that cyber trust may be achieved by different professionals and researchers. This study presents the factors under which cyber trust thrives from a perspective of social informatics. Social informatics research pertains to e-commerce from a perspective of both social and technical changes that shed some light on cyber trust for business professionals and researchers.
Learning cyber trust using a triadic functioning analysis: a qualitative approach
(2010-10-01)
Tsai, Yuan Hui
;
Lin, Chieh-Peng
;
Chiu, Chou-Kang
;
Joe, Sheng-Wuu
;
經營管理研究所
The issue of cyber trust has been scattered in several different fields, including computer science, information science and some social sciences. Although social informatics has been a subject of systematic analytical and critical research for more than three decades, previous research has rarely noted the importance of social informatics on cyber trust. Therefore, it is essential to establish a research framework that applies in cyber trust from a perspective of social informatics so that cyber trust may be achieved by different professionals and researchers. This study presents the factors under which cyber trust thrives from a perspective of social informatics. Social informatics research pertains to e-commerce from a perspective of both social and technical changes that shed some light on cyber trust for business professionals and researchers.
Modeling continuance intention towards Mobile Travel Service System (MTSS): a theoretical perspective of motivation and dependency
(2019-08-01)
Chiu, Chou-Kang
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Lin, Chieh-Peng
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Chen, Kuang-Jung
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Liu, Chu-Mei
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Ma, Hwa-Chun
This work sets up a research model that elaborates upon the development of continuance intention towards Mobile Travel Service System (MTSS) based on the motivational theory and the dependency theory. In the model, continuance intention is indirectly affected by personal innovativeness and e-interaction quality through the full mediation of e-engagement and perceived enjoyment. At the same time, the relationships between e-engagement and continuance intention and between perceived enjoyment and continuance intention are hypothetically moderated by e-interaction quality. The hypotheses of this work were empirically tested using data from working professionals in a technology industry regarding their use of MTSS for travel information sharing as well as booking for accommodation, airline, cars, etc. This study conducted a two-wave survey to empirically test its theoretical rationales. The findings of this work complement the previous literature by verifying the full mediating mechanism of e-engagement and perceived enjoyment and the moderating mechanism of e-interaction quality. Lastly, managerial implications for e-marketers based on this study's findings are provided.
Modeling Corporate Citizenship and Its Relationship with Organizational Citizenship Behaviors
(2010-09-01)
Lin, Chieh-Peng
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Lyau, Nyan-Myau
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Tsai, Yuan-Hui
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Chen, Wen-Yung
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Chiu, Chou-Kang
Citizenship, such as corporate citizenship and organizational citizenship, has been an important issue in business management for decades. This study proposes a research model from the perspectives of social identity and resource allocation, by examining the influence of corporate citizenship on organizational citizenship behaviors (OCBs). In the model, OCBs are positively influenced by perceived legal citizenship and perceived ethical citizenship, while negatively influenced by perceived discretionary citizenship. Empirical testing using a survey of personnel from 18 large firms confirms most of our hypothesized effects. Theoretical and managerial implications of our findings are discussed.
Modeling Customer Loyalty from an Integrative Perspective of Self-Determination Theory and Expectation-Confirmation Theory
(2009-09-01)
Lin, Chieh-Peng
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Tsai, Yuan Hui
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Chiu, Chou-Kang
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經營管理研究所
;
Institute of Business and Management
This research conceptualizes and tests an integrative model of customer loyalty by linking two important theories: expectation-confirmation theory and self-determination theory. The model is examined using data obtained from 207 part-time students who have encountered the service of a skincare and beauty salon in Taiwan. These students work as full-time professionals in a variety of industries during the daytime and are financially independent for their daily consumption. The empirical results of this study indicate that loyalty is positively influenced by both intrinsic regulation and identified regulation, while introjected regulation and external regulation are insignificantly related to loyalty. Affected positively by service expectation and service confirmation, satisfaction has positive influences on all four dimensions of self-determined motivation-namely, intrinsic regulation, identified regulation, introjected regulation, and external regulation. The findings of this study show that the proposed model helps to learn about loyalty formation and its mediating mechanism in service contexts. Intrinsic regulation and identified regulation may be applied as two potential checkpoints for management to learn the actual status of customer loyalty based on a constant service quality offered by the service provider. This study is one of the earliest to integrate expectation-confirmation theory and self-determination theory to explore loyalty. Besides, this study transplants the traditional application of self-determination theory from educational service to commercial service in general so that efficient strategies can be made for boosting loyalty.
Modeling e-loyalty: a moderated-mediation model
(2018-12-10)
Lin, Chieh-Peng
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Chiu, Chou-Kang
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Liu, Chu-Mei
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Chen, Kuang-Jung
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Hsiao, Chieh-Yu
This work proposes a research model that elaborates upon the development of e-loyalty based on the signaling theory and attachment theory. In the model, e-loyalty is indirectly related to both visual appeal and an e-tailer's service reputation through the full mediation of trust and affection. At the same time, the relationships between trust and e-loyalty and between affection and e-loyalty are hypothetically moderated by an e-tailer's service reputation. The proposed hypotheses of this research were empirically tested using data from working professionals in high-tech firms in terms of online retailing. This study surveyed the same research participants at two different time points, one month apart, to verify the theoretical inferences. The empirical findings herein complement the previous literature by presenting how visual appeal and an e-tailer's service reputation simultaneously influence e-loyalty through various mediating and moderating mechanisms.
Modeling IT product recall intention based on the theory of reasoned action and information asymmetry: a qualitative aspect
(2013-02-01)
Lin, Chieh-Peng
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Tsai, Yuan-Hui
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Joe, Sheng-Wuu
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Chiu, Chou-Kang
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經營管理研究所
This study proposes an ethical model of IT product recall intention based on the theory of reasoned action considering information asymmetry. This study is one of the first to consider information asymmetry in the formation of IT ethical intention. In the proposed model, nine propositions are provided for understanding the formation of the ethical intention of IT providers. More specifically, IT product recall intention is negatively influenced by information hiding and opportunism practicing, while opportunism practicing is positively influenced by information hiding. Furthermore, both information hiding and opportunism practicing are positively influenced by information asymmetry and negatively influenced by ethical attitude and subjective ethical norm. Last, the implications and limitations are provided.
Modeling IT relationship quality and its determinants: A potential perspective of network externalities in e-service
(2011-01-01)
Lin, Chieh-Peng
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Tsai, Yuan Hui
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Wang, Yi-Ju
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Chiu, Chou-Kang
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經營管理研究所
This article addresses the development of relationship quality in the service context of information technology (IT) based on the network externalities theory. The model predicates the IT relationship quality is influenced by both synchronization value and autarky value, whereby autarky value is influenced by the availability of complementary goods. At the same time, synchronization value is influenced by relationship commitment and perceived critical mass, while availability of complementary goods is influenced by perceived compatibility and overall installed base. Note that the autarky value represents the value generated by the product itself even if there are no other users (e.g., the printing and copying functions of a fax/printer machine), while synchronization value represents individuals' perceived value obtained through interaction (e.g., chatting functions of Skype). The model is examined using data obtained from employees of different companies in Taiwan. The empirical findings and their implications are discussed herein. (C) 2010 Elsevier Inc. All rights reserved.
Modeling job effectiveness in the context of coming out as a sexual minority: a socio-cognitive model
(2015-01-01)
Tsai, Yuan-Hui
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Joe, Sheng-Wuu
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Liu, Wei-Te
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Lin, Chieh-Peng
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Chiu, Chou-Kang
Previous literature describes "coming out of the closet" as an important job career issue that is conducive to personal stress and job effectiveness in business firms. Previous research of human resources and organizational behavior has rarely assessed homosexual employees\' coming out and their job effectiveness. This study aims to complement previous research by proposing and testing a research model of job effectiveness of homosexual workers based on social cognitive theory. In the model, job effectiveness is indirectly affected by disclosure self-efficacy, disclosure outcome expectation, and social support via the mediation of disclosure, stress, and job advancement satisfaction. Empirical tests from a preliminary survey of 319 gay and lesbian adults in Taiwan are conducted herein, their results are presented, and managerial implications and limitations of this study are provided.
Modeling perceived job productivity and its antecedents considering gender as a moderator
(2009-03-01)
Lin, Chieh-Peng
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Chiu, Chou-Kang
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Joe, Sheng-Wuu
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經營管理研究所
;
Institute of Business and Management
This study proposes a conceptual model for examining the formation of perceived job productivity and its antecedents. In the model, leader-member exchange and job satisfaction both directly and indirectly influence perceived job productivity, with the latter effect occurring through the mediation of organizational commitment. Gender moderates each model path. The moderating effects are simultaneously tested using data from 344 engineering staff of a large Taiwanese high-tech manufacturer. Lastly, the empirical findings and their implications are discussed. (C) 2009 Western Social Science Association. Published by Elsevier Inc. All rights reserved.
Modeling team performance from the perspective of politics and ethical leadership
(2019-08-02)
Lin, Chieh-Peng
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Liu, Na-Ting
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Chiu, Chou-Kang
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Chen, Kuang-Jung
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Lin, Ni-Chen
Purpose The purpose of this paper is to develop and test a model of team performance by applying social exchange and social capital perspectives in a single model setting. It hypothesizes that team performance is indirectly affected by politics through leader-member capitalization (LMC) and by ethical leadership through leader-member exchange (LMX). Meanwhile, team identification is hypothesized to moderate the relationships between politics and LMC and between ethical leadership and LMX. Design/methodology/approach The hypotheses of this study were empirically tested using a survey of work teams from the banking and insurance industry in Taipei, Taiwan. Findings The relationship between team performance and ethical leadership is fully mediated by LMX, while the indirect relationship between team performance and politics is mediated via both LMC and LMX. Team identification positively moderates the relationship between ethical leadership and LMX. Originality/value This study is one of the few to examine the mediating roles of LMC and LMX simultaneously in team performance development. This study provides several key findings that complement the existing literature by evaluating fresh associations among LMC, LMX and their determinants and moderator.