Browsing by Author "Chu, Po-Young"

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Countering negative country-of-origin effects The role of evaluation mode
(2010)
Chu, Po-Young
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Chang, Chia-Chi
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Chen, Chia-Yi
;
Wang, Tzu-Yun
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管理科學系
Purpose - As multinational firms seek to acquire competitive cost advantages through global sourcing, it is also important for them to develop effective strategies to reduce possible damage of a negative country-of-origin (COO) effect. This study aims to examine whether brand image and evaluation mode could alleviate a negative COO effect. Design/methodology/approach - A 2(COO) x 2(brand) x 2(evaluation mode) experimental design was employed in order to examine whether brand and COO effects on product evaluation vary under different evaluation modes. The data were analyzed by a repeated measure MANOVA. Findings - The results showed that products made in favourable countries were rated higher in joint evaluation mode than in separate evaluation mode. Conversely, products made in unfavourable countries were better evaluated in separate evaluation mode than in joint evaluation mode. The results of the study are not in favour of the notion that a strong brand image could overcome the negative effect of COO. Research limitations/implications - Conclusions of the study suggest that the COO effect plays an equally important role in consumer product evaluation for both strong and weak brands. Thus, even for a product with strong brand image, the negative consequences of COO stemming from consumer unfavourable attitudes towards the manufacturing country are not likely to be completely eliminated. Moreover, to alleviate the negative impact of unfavourable COO, marketers may want to avoid direct comparison between products made in unfavourable countries with those made in favourable countries, regardless of their brand strength. Practical implications - When marketing a product made in an unfavourable country, marketers should manage to create a selling environment facilitating a separate evaluation mode. In contrast, marketers should proactively manage to display products from favourable countries along with those from unfavourable countries in order to further enhance quality perceptions. Originality/value - The results of the study could help marketers employ advantageous merchandizing or advertising strategies to lessen the negative effect of COO.
Determinants of a firm's ISO 14001 certification: An empirical study of Taiwan
(2007-10-01)
Wu, Shih-Ying
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Chu, Po-Young
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Liu, Tzu-Yar
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管理科學系
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Department of Management Science
Only rarely have empirical studies analysed the responses of Taiwanese manufacturing firms to ISO 14001, despite firm responses to environmental issues being an important aspect of environmental management. This study empirically examines the determinants of firms' environmental self- governance. Export oriented Taiwanese firms, which face environmental concerns from foreign consumers, are found to be more likely than domestic focused firms to adopt ISO 14001. This study also finds that several firm attributes are decisive for firm adoption of ISO 14001. However, this study does not find any significant impact of local governors' political party affiliation on firms' ISO 14001 certifications.
Determinants of the valuation of intangible assets - a contrast between Taiwanese and American IC design houses
(2008)
Chu, Po-Young
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Hsiung, Hsing-Hwa
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Huang, Chi-Hung
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Yang, Chuan-Yi
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管理科學系
The industry of IC design is asset-light but knowledge intensive and high value added. We undertook research to understand how US and Taiwan IC design houses evaluate their intangible assets, and what factors drive the value. The results show that the values of US IC design houses are higher than those of Taiwan by market capital methods. By contrast, the values of Taiwanese IC design houses are more consistent those of US firms using asset return methods. We then constructed 26 items from financial and intellectual capital aspects, and ran a factor analysis that returned eight main attributes of intangible value. Results of stepwise regression indicated that current profitability is the most important predictor of intangible value for Taiwan companies, whereas R&D productivity is the most important driver for US firms. These findings suggest that US design houses are more long-term focused in their operations than their Taiwanese counterparts.
Externality evaluation: an empirical study of ITRI
(2009)
Chu, Po-Young
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Lin, Yu-Ling
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Huang, Chi-Hung
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Liu, Tzu-Yar
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管理科學系
This study proposes a framework for exploring technology transfer externality of the Industrial Technology Research Institute (ITRI), a national industry technology development research institution in Taiwan over the past three decades. The specific diffusion effects and external impact were quantitatively assessed. High multiplier effects derived from ITRI's spin-off activities are concluded profound. Finally, being a non-profit R&D institution inherited with common properties of public goods, ITRI has created a unique and valuable role to foster Taiwan's high-tech sector. The innovative ITRI model should provide important managerial implications for large R&D institutes as well as emergent countries to initiate and operate projects with unavoidable high risk but desirable enormous externalities.
Facilitators of national innovation policy in a SME-dominated country: A case study of Taiwan
(2013-12-01)
Chen, Chia-Yi
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Lin, Yu-Ling
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Chu, Po-Young
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管理科學系
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Department of Management Science
Twenty years ago, Taiwan faced the common constraints of most SME-dominated developing countries in build up scientific and technological capabilities. To facilitate the implementation of national innovation policy, Taiwan government has over time generously supported non-profit R&D institutions which embedded themselves into the Triple-Helix model. Among the institutes, the Industrial Technology Research Institute (ITRI) and Hsinchu Science-based Industrial Park (HSIP) are the most visible. This paper aims to illustrate a case study discussing how ITRI and HSIP have helped SMEs in Taiwan overcome the challenges of technology, human resources, and new business venture when developing a high-tech sector. For other countries seeking to build up innovation capabilities and currently reliant on SMEs, it is worth studying the case of Taiwan.
How to increase supplier flexibility through social mechanisms and influence strategies?
(2012)
Chu, Po-Young
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Chang, Kuo-Hsiung
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Huang, Hsu-Feng
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管理科學系
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Department of Management Science
Purpose-This study aims to examine the means by which influence strategies and social mechanisms (trust and shared vision) influence the flexibility of suppliers, and its ultimate effect on the performance of manufacturers. Design/methodology/approach-This study bases the major components of marketing research on previous studies related to influence strategies and flexibility in the supply-chain. This empirical study utilized 162 SMIT survey samples. Findings-Results show that using coercive influence strategies and developing a shared vision promote supplier flexibility and fully mediate the effects of trust on supplier flexibility. In addition, supplier flexibility has a significant positive impact on the performance of manufacturers. Research limitations/implications-The perceptions of manufacturers regarding influence strategies and social mechanisms formed the basis of this study. Future studies could focus on the reciprocal strategies of suppliers, and the influence of these actions on the effectiveness of the influence strategies employed by manufacturers. Practical implications-This paper adds to the existing management guidelines addressing the problem of ensuring increased flexibility from suppliers to enable a more rapid response to the demands of customers to enhance performance. Originality/value-The paper provides novel insights into the impact of influence strategies and social mechanisms on the flexibility of suppliers.
INNOVATIVE BUSINESS MODELS IN SEMICONDUCTOR FOUNDRY INDUSTRY: FROM SILICON INTELLECTUAL PROPERTY PERSPECTIVES
(2011-05-01)
Chu, Po-Young
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Lee, Cheng-Few
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Yuen, Yuet-Sheung
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管理科學系
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資訊管理與財務金融系註：原資管所+財金所
Intellectual property (IP) is an exponentially consequential driver of competitive advantage nowadays. We bring in the technical views in the use of SIP technology as a more strategic weapon to elaborate our proposed strategies - design for manufacturability (DFM) adder, and home depot strategies through transaction cost approach that are able to be practically applying in the semiconductor foundry industry with added value by all means. DFM adder strategy is an effective solution specifying wafer processing enhancement while home depot strategy is an entire solution massing on product design integration. More substantially, these strategies are totally awesome mechanisms that can be matching and winning in the evolving marketplace for foundry industry in the 21st century.
Mergers and Acquisitions Strategies for Industry Leaders, Challengers, and Niche Players: Interaction Effects of Technology Positioning and Industrial Environment
(2015-02-01)
Lin, Bou-Wen
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Chen, Wan-Chen
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Chu, Po-Young
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管理科學系
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Department of Management Science
This study empirically investigates the merger and acquisition (M&A) strategies of focal firms by considering their market and technology position at the industry level. The results obtained using patents, firm M&A agreements, and the financial data of U.S. technology firms from 1997 through 2008 demonstrate how industry leaders, challengers, and niche players differ in their M&A strategic logic. Three industry environmental factors and two technology positioning factors exhibit different effects on firms\' M&A strategies for varied market positions. The overall patterns reveal that niche players are more aggressive in leveraging their technology positions to adopt M&As for the purpose of acquiring access to external knowledge resources, while leaders tend to leverage their market positions and use M&As to further strengthen their market power. Challengers are more likely to engage in M&As when locating in unfavorable environmental markets, but they are less likely to engage in M&As when locating in technologically crowded areas.
Open business models: A case study of system-on-a-chip (SoC) design foundry in the integrated circuit (IC) industry
(2011-09-04)
Chu, Po-Young
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Chen, Wan-Chen
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管理科學系
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Department of Management Science
In the global IC industry, business models have evolved into design foundry models and manufacturing foundry service models over the past twenty years. The concept of system-on-a-chip (SoC) refers to integrating all components of a computer or other electronic system in a single integrated circuit (IC). Due to the increasing complexities of SoC devices, it is impossible for one IC design house to have the state-of-the-art expertise required to make all the hardware and software components required for an SoC. Based on SoC needs for intellectual property (IP) reuse and design reuse, this study analyzes a new open business model, called design foundry. Design houses must use a design foundry, an innovation intermediary, to combine their internally generated IPs with IPs acquired externally. This paper uses the SoC design foundry as a case to examine the evolution, SoC problems, and the core value of innovation intermediaries in the whole IC industry. Further, it demonstrates how design foundries create ecological benefits by teaming up with suppliers and customers in the IC industry. This research is the first known study to explore the emerging service gaps, value creation, and value capture processes created by an SoC design foundry.
Open business models: A case study of system-on-a-chip (SoC) design foundry in the integrated circuit (IC) industry
(2011-09-04)
Chu, Po-Young
;
Chen, Wan-Chen
;
管理科學系
;
Department of Management Science
In the global IC industry, business models have evolved into design foundry models and manufacturing foundry service models over the past twenty years. The concept of system-on-a-chip (SoC) refers to integrating all components of a computer or other electronic system in a single integrated circuit (IC). Due to the increasing complexities of SoC devices, it is impossible for one IC design house to have the state-of-the-art expertise required to make all the hardware and software components required for an SoC. Based on SoC needs for intellectual property (IP) reuse and design reuse, this study analyzes a new open business model, called design foundry. Design houses must use a design foundry, an innovation intermediary, to combine their internally generated IPs with IPs acquired externally. This paper uses the SoC design foundry as a case to examine the evolution, SoC problems, and the core value of innovation intermediaries in the whole IC industry. Further, it demonstrates how design foundries create ecological benefits by teaming up with suppliers and customers in the IC industry. This research is the first known study to explore the emerging service gaps, value creation, and value capture processes created by an SoC design foundry.
PERCEIVED MANAGERIAL DISCRETION AND FIRM PERFORMANCE: THE MODERATING ROLE OF MARKET COMPETITION
(2010)
Zhao, Xi-Ping
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Chu, Po-Young
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Chen, Chia-Yi
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管理科學系
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Department of Management Science
Despite being widely discussed in the literature, the impact of managerial discretion on firm performance remains inconclusive. In this study it is proposed that market competitiveness plays an important role in determining the influence of perceived managerial discretion on firm performance. In a survey of 169 top managers of Chinese enterprises, it was found that in highly competitive markets, perceived managerial discretion was positively related to firm performance. In contrast, where there is little competition, perceived managerial discretion and firm performance were negatively correlated. These results suggest that companies operating in highly competitive markets should permit managers greater discretion to make strategic choices to react to the dynamics of the environment. Conversely, companies in less competitive markets should limit managerial discretion to prevent managers abusing this power for personal benefits.
Purchase Intention on Green Products A Case of Internet Consumers
(2010)
Chao, Yu
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Lo, Shih-Chin
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Chu, Po-Young
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Lee, Gin-Yuan
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管理科學系
This study proposes a research framework to measure consumers' purchase intentions on green products. The independent variables are external information sources, purchase experience, consumer attitudes, and perceived value while the dependent variable is purchase intention. The overall model explains variance was 51.8%, and the empirical tests show all significant effect. External information sources, purchase experience, consumer attitudes and perceived value will affect the consumer's purchase intention, in which the perceived value is the strongest influence. In addition, there are the positive effects in external information sources to purchase experience, purchase experience to consumer attitude, and consumer attitudes to perceived value.
SERVICE QUALITY, CUSTOMER SATISFACTION, CUSTOMER TRUST, AND LOYALTY IN AN E-BANKING CONTEXT
(2012)
Chu, Po-Young
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Lee, Gin-Yuan
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Chao, Yu
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管理科學系
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Department of Management Science
In this study a research model was proposed to examine the relationships between service quality, customer satisfaction in, customer trust of, and loyalty to Taiwanese e-banks. Questionnaires were completed by 442 respondents who had experience with e-banking and data were analyzed using partial least squares structural equation modeling. It was found that e-banks must focus on service quality to increase customer satisfaction and trust and to obtain customer loyalty. Implications are discussed in relation to e-bank management.
SERVICE QUALITY, RELATIONSHIP QUALITY, AND CUSTOMER LOYALTY IN TAIWANESE INTERNET BANKS
(2011)
Lee, Gin-Yuan
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Chu, Po-Young
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Chao, Yu
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管理科學系
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Department of Management Science
While deregulation of financial institutions has increased competition in the Taiwanese banking industry, the advent of e-commerce has provided business opportunities for consumer financing operations. Network banking helps banks to develop relationship marketing by delegating tasks to customers, thus improving customer loyalty. The relationships between service quality, relationship quality, and customer loyalty were investigated in this study. It was found that crisis handling and relationships are negatively, and relationship quality and customer loyalty, and service quality and customer loyalty positively, correlated. Customer loyalty in Taiwanese Internet banks can be increased by improving service quality and relationship quality.
Spin-off strategies and performance: A case study of Taiwan's Acer group
(2010-03-01)
Chu, Po-Young
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Teng, Mei-Jane
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Lee, Chung-Tshuy
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Chiu, Hero
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管理科學系
This study bridges a gap in current literature by providing empirical evidence of factors affecting the performance of non-academic spin-offs originating from the Acer Group in Taiwan. The Acer Group is the epitome of Taiwan's industrial development over the past 30 years. This study utilizes the spin-offs of the Acer Group to empirically analyze the influences on spin-off performance, demonstrating that the performance of a spin-off is significantly correlated with the number of years of service of the CEO in the parent company, as well as the method of company establishment, sources of company technology and number of items shared in common with the parent company. The analytical results obtained by this study highlight two issues. First, spin-off performance is likely to be enhanced if its operations are linked to those of the parent, and if the CEO has a long history of involvement with the parent, feeding his/her ability to tap into the resources of the parent. Second, a spin-off performs better during its initial stages if it is an internal venture spun out from the parent company with its technology researched and developed within the parent. Asian Business & Management (2010) 9, 101-125. doi:10.1057/abm.2009.24
The Role of Social Mechanisms in Promoting Supplier Flexibility
(2011)
Chu, Po-Young
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Chang, Kuo-Hsiung
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Huang, Hsu-Feng
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管理科學系
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Department of Management Science
Purpose: This study explores a conceptual framework for social mechanisms (trust and shared vision) to induce supplier flexibility (i.e., volume, mix, new product, and delivery flexibility). Design/methodology/approach: The current study is based on marketing research reviews of social mechanisms and supply chain flexibility literature. To explore these issues, the authors developed and tested hypotheses with data from 162 members of the SMIT (Supply Management Institute, Taiwan). Findings: The results show that trust has a direct impact on supplier's volume flexibility and delivery flexibility. Furthermore, the findings indicate that a shared vision has direct impact on supplier's mix, new product, and delivery flexibility. Finally, shared vision plays a mediating role among trust and mix, new product, and delivery flexibility. Research limitations/implications: This research considers buyer's perspective in examining social mechanisms that enhance supplier flexibility. A clear understanding of social mechanisms effects could evaluate competence trust and risk of respective flexibility that may affect social mechanism effectiveness. Practical implications: This article contributes to management guidelines on how to align suppliers to respond quickly to customer demands. Originality/value: The study provides novel insights into social mechanism impact on suppliers' respective flexibility.