Browsing by Author "Chuang, Hsiu-Tyan"

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A Novel Hybrid MADM Based Competence Set Expansions of a SOC Design Service Firm
(2009)
Huang, Chi-Yo
;
Tzeng, Gwo-Hshiung
;
Lue, Yeou-Feng
;
Chuang, Hsiu-Tyan
;
科技管理研究所
As the IC (integrated circuit) industry migrates to the System-on-Chip (SOC) era, a novel business model, the SOC design service (DS), is emerging. However, how to expand a firm\'s innovation competences while satisfying multiple objectives including highest quality, lowest cost, and fastest time to market as well as most revenues for economics of scale are always problems for a design service firm. Therefore, attempts to expand the innovation competences, and thus the competitiveness, of latecomers in the SOC DS industry have already become the most critical issue facing the top managers of SOC design service firms. In this paper, a novel multiple attribute decision making (MADM) analytic framework based on the concept of competence set expansion, as well as MADM methods consisting with DEMATEL, ANP and multiple objective decision making (MODM) will be proposed in order to define a path for expanding a late-coining SOC DS firm\'s innovation capabilities. An empirical study on expanding innovation competence sets, of a late-coming Taiwanese DS firm then will be presented.
High Technology Service Value Maximization through an MCDM-Based Innovative e-Business Model
(2009)
Huang, Chi-Yo
;
Tzeng, Gwo-Hshiung
;
Ho, Wen-Rong
;
Chuang, Hsiu-Tyan
;
Lue, Yeou-Feng
The emergence of the Internet has changed the high technology marketing channels thoroughly in the past decade while E-commerce has already become one of the most efficient channels which high technology firms may skip the intermediaries and reach end customers directly. However, defining appropriate e-business models for commercializing new high technology products or services through Internet are not that easy. To overcome the above mentioned problems, a novel analytic framework based oil the concept of high technology Customers\' competence set expansion by leveraging high technology service firms\' capabilities and resources as well as novel multiple criteria decision making (MCDM) techniques, will be proposed in order to define an appropriate e-business model. An empirical example study of a silicon intellectual property (SIP) commercialization e-business model based on MCDM techniques will be provided for verifying the effectiveness of this novel analytic framework. The analysis successful assisted a Taiwanese IC design service firm to define an e-business model for maximizing its Customer\'s SIP transactions. In the future, the novel MCDM framework can be applied successful to novel business model definitions in the high technology industry.