Browsing by Author "Ding, Cherng G."

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A systematic approach for identifying level-1 error covariance structures in latent growth modeling
(2017-05-01)
Ding, Cherng G.
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Jane, Ten-Der
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Wu, Chiu-Hui
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Lin, Hang-Rung
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Shen, Chih-Kang
It has been pointed out in the literature that misspecification of the level-1 error covariance structure in latent growth modeling (LGM) has detrimental impacts on the inferences about growth parameters. Since correct covariance structure is difficult to specify by theory, the identification needs to rely on a specification search, which, however, is not systematically addressed in the literature. In this study, we first discuss characteristics of various covariance structures and their nested relations, based on which we then propose a systematic approach to facilitate identifying a plausible covariance structure. A test for stationarity of an error process and the sequential chi-square difference test are conducted in the approach. Preliminary simulation results indicate that the approach performs well when sample size is large enough. The approach is illustrated with empirical data. We recommend that the approach be used in LGM empirical studies to improve the quality of the specification of the error covariance structure.
An accurate confidence interval for the mean tourist expenditure under stratified random sampling
(2014-10-01)
Ding, Cherng G.
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Lee, Hsiu-Yu
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經營管理研究所
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Institute of Business and Management
It is of interest to make an inference about the mean expenditure per tourist per day (or per stay). A simple approach to obtain an exact t test under stratified random sampling is proposed in this study. The underlying assumptions include given prior probabilities, normality within each stratum, and the equality of within-stratum variances. Procedure to make an exact inference has been provided and illustrated. The proposed approach is effective and recommended for the studies where stratified random sampling is conducted and inference for the mean expenditure is desirable.
An application of catastrophe theory on interpreting post-SARS arrival recovery patterns
(2006)
Mao, Chikuo
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Ding, Cherng G.
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Lee, Hsiu-Yu
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經營管理研究所
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Institute of Business and Management
In 2003, many Asian countries suffered seriously from the Severe Acute Respiratory Syndrome (SARS). The outbreak of SARS caused a crisis in the tourism industry in many parts of Asia in that year. The purpose of this study is to examine and compare the post-SARS recovery patterns of inbound arrivals from Japan and Hong Kong in Taiwan. Taking catastrophe theory as its foundation, this study proposes a well-grounded approach to the understanding of the nature of the recovery processes and to the explanation of the difference between the recovery patterns displayed by arrivals from Japan and arrivals from Hong Kong. This study successfully demonstrates a method of applying cusp catastrophe theory to problems that can be: (1) defined by two continuous independent control variables and one discrete dependent (system state) variable, and (2) characterized by sudden system state change behavior, namely the continuous quantitative change of the control variables, causing a discontinuous qualitative change of the state variable. Implications regarding tourism promotion policies are drawn from the analysis.
Combining fuzzy AHP with MDS in identifying the preference similarity of alternatives
(2008-01-01)
Chen, Mei-Fang
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Tzeng, Gwo-Hshiung
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Ding, Cherng G.
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經營管理研究所
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科技管理研究所
Multidimensional scaling (MDS) analysis is a dimension-reduction technique that is used to estimate the coordinates of a set of objects. However, not every criterion used in multidimensional scaling is equally and precisely weighted in the real world. To address this issue, we use fuzzy analytic hierarchy process (FAHP) to determine the weighting of subjective/ perceptive judgments for each criterion and to derive fuzzy synthetic utility values of alternatives in a fuzzy multi-criteria decision-making (FMCDM) environment. Furthermore, we combine FAHP with MDS to identify the similarities and preferences of alternatives in terms of the axes of the space, which represent the perceived attributes and characteristics of those alternatives. By doing so, the visual dimensionality and configuration or pattern of alternatives whose weighted distance structure best fits the input data can be obtained and explained easily. A real case of expatriate assignment decision-making was used to demonstrate that the combination of FAHP and MDS results in a meaningful visual map. (c) 2006 Elsevier B. V. All rights reserved.
Comparing the main effects and moderating effects of education among three models in IT service: a quantitative approach
(2009-07-01)
Lin, Chieh-Peng
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Ding, Cherng G.
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經營管理研究所
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Institute of Business and Management
This study examines the formation of relationship quality and loyalty for an ISP (Internet service provider). Three conceptual models are tested for comparison. In the models, relational selling behavior, network quality, and service recovery indirectly influence loyalty with an ISP through the mediation of relationship quality. That is, in model 1, relationship quality is examined as a single construct, rather than the second-order construct comprising satisfaction and trust in model 2. In model 3, satisfaction and trust are examined as two different constructs. Customer education moderates several paths of the three models. The moderating effects are simultaneously examined using data from customers of a Taiwan's leading ISP. The test results indicate that the influence of satisfaction on loyalty and that of network quality on satisfaction are stronger for low education customers than high education customers, while the influence of trust on loyalty and that of network quality on trust are stronger for high education customers than low education customers. Furthermore, the influences of relational selling behavior and service recovery on satisfaction and trust are similar for both high education customers and low education customers. Implications of the empirical findings are also discussed.
Ethical Leadership and Multidimensional Organizational Citizenship Behaviors: The Mediating Effects of Self-Efficacy, Respect, and Leader-Member Exchange
(2016-06)
Yang, Chyan
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Ding, Cherng G.
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Lo, Kai Wen
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經營管理研究所
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Institute of Business and Management
This study examined the relationship between ethical leadership and multidimensional organizational citizenship behaviors (OCBs), specifically organization-targeted OCBs (OCBO) and individual-targeted OCBs (OCBI). In addition, the study examined the multiple mediating effects of self-efficacy, respect, and leader-member exchange (LMX) on the relationship between ethical leadership and OCBO, as well as the relationship between ethical leadership and OCBI. Through the application of a hierarchical linear model, an analysis of the results from 656 dyadic supervisor-subordinate data from 145 business units in Taiwan showed that both respect and LMX significantly mediated the ethical leadership-OCBO and leadership-OCBI relationships. The implications of these results for theory and practice and directions for future research are also discussed.
Evaluating and comparing the university performance in knowledge utilization for patented inventions
(2015-02-01)
Hung, Wen-Chi
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Ding, Cherng G.
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Wang, Hung-Jui
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Lee, Meng-Che
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Lin, Chieh-Peng
Although universities have played an important role in knowledge creation, it is also of concern to see how universities perform in knowledge utilization. In the present article, an effective approach is proposed to evaluate and compare university performance in knowledge utilization for patented inventions. Growth trajectories of the cumulative patent citations to scientific publications produced by individual universities are analyzed by using latent growth modeling. Moreover, we examine how the utilization of scientific knowledge created in 1995 and 2005 is affected by research impact and university-industry collaboration among the universities in Europe, North America, and East Asia. The results indicate that not all top 300 research universities in the world perform well in knowledge utilization for patented inventions. Some policy implications are discussed.
Exploring paper characteristics that facilitate the knowledge flow from science to technology
(2017-02)
Ding, Cherng G.
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Hung, Wen-Chi
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Lee, Meng-Che
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Wang, Hung-Jui
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經營管理研究所
In this study, we explore paper characteristics that facilitate the knowledge flow from science to technology by using the patent-to-paper citation data. The linear growth trajectory of the number of patent citations to a scientific paper over time is used to measure the dynamism of its utilization for technology applications. The citation data used were obtained from the USPTO database based on two 5-year citation windows, 2001-2005 and 2009-2013. The former included patent citations to the publications in the Thomson Reuters Web of Science in 1998, and the latter included those in 2006. Only the publications in the top ten most frequently cited subject categories in the Web of Science were selected. By using growth modeling, we have found that the mean slope of the trajectory is significant. Moreover, the paper citation count, the ranking factor of the journal in which the paper was published, whether the paper is an industrial publication, and whether it is a review article have been identified to exert significant effects on the growth of the citation of scientific literature by patented inventions. Some policy implications are discussed. (C) 2016 Elsevier Ltd. All rights reserved.
Exploring team performance in high-tech industries: Future trends of building up teamwork
(2015-02-01)
Liu, Min-Ling
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Liu, Na-Ting
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Ding, Cherng G.
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Lin, Chieh-Peng
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交大名義發表
This study proposes a model based on coopetition theory drawn from economics literature to explain the formation of team agility and performance. In the proposed model, team performance and team agility are affected by collectivism, team politics, transformational leadership, and transactional leadership via the mediation of coopetition and team empowerment. Team performance is also impacted by team agility. Empirical testing of this model, by investigating team personnel in information technology (IT) organizations, confirms the applicability of coopetition among IT working teams. Based on this study\'s empirical findings, managerial implications for building up teamwork and research limitations are provided. (C) 2014 Elsevier Inc. All rights reserved.
General ethical judgments, perceived organizational support, interactional justice, and workplace deviance
(2012)
Liu, Na-Ting
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Ding, Cherng G.
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經營管理研究所
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Institute of Business and Management
This study focused on the relationships between individual differences in ethical judgments and workplace deviance. In addition, the moderating roles of perceived organizational support (POS) and interactional justice (IJ) on the relationships were investigated. The results indicated that the judgments of actively benefiting from illegal activities and passively benefiting at the expense of others were positively related to interpersonal and organizational deviance. The judgments of actively benefiting from questionable actions were positively related to interpersonal deviance only. For the moderating effects, the higher the POS, the weaker the influence of the judgments of actively benefiting from questionable actions on interpersonal deviance; the higher the IJ that an employee perceived, the weaker the influence of the judgments of passively benefiting at the expense of others on interpersonal deviance. Some managerial implications were also discussed.
How does background music tempo work for online shopping?
(2012-05-01)
Ding, Cherng G.
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Lin, Chien-Hung
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經營管理研究所
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Institute of Business and Management
This research examines the impact of background music tempo, an emotional stimulus, on consumer attitude in online shopping. The authors conducted two empirical studies based on the same experimental design. The results of both studies supported the study's main hypothesis: background music tempo positively affects consumer arousal. It also suggests that product category moderates the influence of arousal on pleasure such that a positive effect occurs when shopping online for hedonic products but not for utilitarian products. In addition, consumer trust mediates the positive influence of pleasure on purchase intention. The authors also discuss the managerial implications of the empirical results. (C) 2011 Elsevier B. V. All rights reserved.
How Does the Change in Investor Sentiment over Time Affect Stock Returns?
(2014-03-01)
Ding, Cherng G.
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Wang, Hung-Jui
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Lee, Meng-Che
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Hung, Wen-Chi
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Lin, Chieh-Peng
We examine how the change in investor sentiment (IS) over time (the IS trend) affects stock returns. The turnover rates of trading shares, trading value, and transactions, three market measures of trading activity, have been demonstrated to meet the psychometric criteria for measuring the IS trend. The ratio of market price to book value and the short-selling turnover ratio are inappropriate proxies. The empirical results indicate that the influence of the IS trend on returns depends on the direction of the trend (optimistic or pessimistic) and stock characteristics of individual holdings and on arbitrage constraint. The effectiveness of arbitrage, sentiment-driven mispricing, and market intervention are discussed.
Lessons from the global financial crisis for the semiconductor industry
(2015-10-01)
Wu, Chiu-Hui
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Ding, Cherng G.
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Jane, Ten-Der
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Lin, Hang-Rung
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Wu, Cheng-Ying
During the global financial crisis in 2008, governments around the world have used a variety of policies to support threatened industries and to stabilize financial systems. In the present study, we empirically compare the patterns of the dynamic change in the financial performance of the semiconductor industry before and after government intervention by using the piecewise linear trajectory model for Japan, South Korea and Taiwan, three major economies for the industry. The empirical results indicate that during the global financial crisis, the performance of the semiconductor industry can benefit from government support, in spite of the fact that the improvement was somewhat delayed after intervention. Moreover, the change pattern of the performance depends on the performance factor and the economy. Based on the results obtained as well as literature support, we summarize the economic and industrial policies that might have demonstrated usefulness for the industry and discuss some implications. (C) 2015 Elsevier Inc. All rights reserved.
Measuring celebrity singer image
(2013)
Chuang, Su-Jen
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Ding, Cherng G.
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經營管理研究所
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Institute of Business and Management
Celebrity singer worship transcends social hierarchies. The celebrity singer image is a construct including the facets of being professional, stylish, diverse and renowned, created and evoked in consumers' minds to differentiate a brand and influence consumers' brand preference. However, there is no existing scale in the extant literature for measuring celebrity singer image. In this study, image-related theory and literature were reviewed, and a celebrity singer image scale developed based on the second-order structure with the first-order dimensions of expertise, design, versatility and fame. Reliability and construct validity were demonstrated for the scale obtained. The second-order celebrity singer image was hypothesised to influence several relational bonds - attachment, satisfaction, trust and commitment, and purchase intention. The hypotheses were all supported, achieving criterion-related validity. Managerial implications on building and enhancing celebrity singer image are specifically discussed.
Modeling technological innovation performance and its determinants: An aspect of buyer-seller social capital
(2013-07-01)
Tsai, Yuan-Hui
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Joe, Sheng-Wuu
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Ding, Cherng G.
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Lin, Chieh-Peng
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交大名義發表
This study validates a research model that examines technological innovation performance from the aspect of buyer-seller social capital in business-to-business (B2B) contexts. Drawing on social capital theory, this study postulates that innovation performance is indirectly affected by buyer-seller social capital via the mediation of commitment to innovation and customer knowledge development. The commitment to innovation also has an influence on customer knowledge development. The model examines the data obtained from high-tech firms' personnel in Taiwan. The study's test results indicate that innovation performance is positively influenced by shared norms and trust through the mediation of customer knowledge development. Accordingly, innovation performance is also positively influenced by social interaction and shared norm through the mediation of the commitment to innovation. Lastly, managerial implications and limitations from the empirical findings are provided. (C) 2012 Elsevier Inc. All rights reserved.
On the assessment of the performance in earnings management for the banking industry: the case of China's banks
(2018-01-01)
Wu, Chiu-Hui
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Ding, Cherng G.
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Wu, Cheng-Ying
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經營管理研究所
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Institute of Business and Management
Earnings management is popular in the banking industry. Earnings can be manipulated by discretionary loan loss provisions (DLLP). Analysing the trajectories of banks' DLLP (i.e. their change in DLLP over time) is an effective way to assess the performance in earnings management for the banking industry, but seems not to have been addressed in the earnings management literature. In this study, we analyse the trajectories of DLLP with the yearly data from 2007 through 2012 for four types of banks in China. The results have indicated that state-owned banks, policy banks and city commercial banks seem to manage earnings well. Cautionary notes about bank risks are provided.
On the multivariate EGARCH model
(2009)
Jane, Ten-Der
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Ding, Cherng G.
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經營管理研究所
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Institute of Business and Management
In this aticle, the extension of Nelson's (1991) univariate EGARCH model to the multivariate version has been reexamined and compared with the existing one given by Koutmos and Booth (1995). The magnitude and sign of standardized innovations have been constrained in Koutmos and Booth's multivariate EGARCH model, but not in the actual multivariate EGARCH model. The constraints imposed on Koutmos and Booth's EGARCH model may lead to inaccurate parameter estimates. Since the actual multivariate EGARCH model obtained is more general, and can produce more accurate inferential results, we suggest that the actual multivariate EGARCH model be used in future financial empirical studies.
On the relationships among brand experience, hedonic emotions, and brand equity
(2015-01-01)
Ding, Cherng G.
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Tseng, Timmy H.
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經營管理研究所
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Institute of Business and Management
Purpose - The purpose of this paper is to further examine the mediation mechanism to account for the influence of brand experience on brand loyalty by integrating the experiential view of consumption and the appraisal theory of emotion. Design/methodology/approach - An onsite interview survey was conducted in 21 stores of four service brands: Burger King, Cold Stone Creamery, McDonald\'s and Starbucks Coffee. Confirmatory factor analysis is used for assessing validity and reliability. Structural equation modeling is used for examining construct relationships. Findings - Brand awareness/associations, perceived quality and hedonic emotions mediate the relationship between brand experience and brand loyalty. Hedonic emotions play a powerful mediation role. Moreover, it is the experiential view of consumption rather than the appraisal theory of emotion that plays a dominant role in accounting for the influence of brand experience on brand loyalty. Originality/value - This research extends previous studies on the relationship between brand experience and brand loyalty by adding hedonic emotions as a powerful affective mediator. Our research also contributes to practitioners by providing strategies for experiential marketing.
On the reliability, consistency, and method-specificity based on the CT-C(M-1) model
(2012-06-01)
Ding, Cherng G.
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Jane, Ten-Der
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經營管理研究所
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Institute of Business and Management
In the present study, we discuss reliability, consistency, and method specificity based on the CT-C(M-1) model, which provides clear definitions of trait and method factors and can facilitate parameter estimation. Properties of the reliability coefficient, the consistency coefficient, and the method-specificity coefficient of the summated score for a trait factor are addressed. The consistency coefficient and the method-specificity coefficient are both functions of the number of items, the average item consistency, and the average item method specificity. The usefulness of the findings is demonstrated in an alternative approach proposed for scale reduction. The approach, taking into account both traits and methods, helps identify the items leading to the maximum of convergent validity or method effects. The approach, illustrated with a simulated data set, is recommended for scale development based on multitrait-multimethod designs.
Perceived organizational support, participation in decision making, and perceived insider status for contract workers A case study
(2017-01-01)
Ding, Cherng G.
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Shen, Chih-Kang
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經營管理研究所
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Institute of Business and Management
Purpose - The purpose of this paper is to examine the roles of perceived organizational support (POS) and work status (regular worker/contract worker) in moderating the relationship between participation in decision making (PDM) and perceived insider status (PIS). Design/methodology/approach - Data were collected with survey questionnaires that were administered to a sample of 369 employees from a case company in Taiwan, for which both regular and contract workers constitute the main workforce. After confirming the reliability and validity of the measurements, the authors conducted hierarchical regression analysis to examine the hypothesized relationships. Findings - The mean PIS for regular workers is smaller than that for contract workers in the case company. For the group of contract workers, the positive influence of PDM on PIS is greater for those with lower POS than for those with higher POS. However, the negative moderating effect of POS does not exist for the group of regular workers. Originality/value - This study adds to the existing literature by showing that contract workers, classified as external workers, can experience PIS, and that POS negatively moderates the positive relationship between PDM and PIS for contract workers. The managerial implications are discussed.