Browsing by Author "Fu, Jiawei Sophia"

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Are We Moving Towards Convergence or Divergence? Mapping the Intellectual Structure and Roots of Online Social Network Research 1997-2017
(2020-01-01)
Fu, Jiawei Sophia
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Lai, Chih-Hui
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傳播與科技學系
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Department of Communication and Technology
Online social networks (OSNs), comprised of varying types of relations among actors that interact through social technologies, are widespread in today's media environment. However, questions remain whether we are moving towards convergence within the sub-disciplines of communication and with other disciplines in OSN research. This article pursues two interrelated goals. First, it performs a bibliometric analysis of existing scholarship on OSNs in the past 20 years, highlighting both the convergence and divergence of inquiry on OSNs in computer-mediated communication (CMC) research. Second, based on the results of the bibliometric analysis, it articulates an agenda for future CMC research. Specifically, we advocate for a social network approach that will bridge various theoretical frameworks and disciplinary/sub-disciplinary boundaries, for employing the communication network taxonomy, for greater effort to integrate traditional and computational approaches within and beyond social network analysis, and for addressing a greater diversity of institutional contexts.
Humanitarian Relief and Development Organizations' Stakeholder Targeting Communication on Social Media and Beyond
(1970-01-01)
Lai, Chih-Hui
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Fu, Jiawei Sophia
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傳播與科技學系
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Department of Communication and Technology
Nonprofit scholars have long considered stakeholder targeting communication (STC), an important mechanism of organizational accountability to meet stakeholders' diverse interests and needs. However, research has yet to systematically examine the antecedents and outcomes of organizations' STC to advance a more comprehensive understanding of how organizations manage accountability demands in the digital era. To address this gap, this study proposes a conceptual framework to explain how organizations' STC on social media (SM) is shaped by STC via non-SM channels and their external communication capacity and the resulting STC outcomes in the SM domain. Survey data from 156 humanitarian relief and development organizations on four continents showed that using non-SM channels to engage various groups of stakeholders helped build organizations' external communication capacity, which in turn helped improve their engagement in STC on SM. STC on SM further contributed to organizations' success in information dissemination, community building, and action mobilization outcomes on SM.
Organizations' Dialogic Social Media Use and Stakeholder Engagement: Stakeholder Targeting and Message Framing
(2020-01-01)
Lai, Chih-Hui
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Fu, Jiawei Sophia
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交大名義發表
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National Chiao Tung University
Guided by the dialogic communication framework, stakeholder theory, and research on implicit framing, this study examines how stakeholder engagement reflects organizations' dialogic social media use in the form of stakeholder targeting and message framing. Analysis of survey data from 156 humanitarian organizations and semantic network analysis of their messages on Facebook and Twitter reveal that organizations with higher levels of dialogic social media use target relatively distinctive stakeholders. More dialogic organizations explore more diverse concepts in their posts, but the themes of discussion on Twitter and Facebook both diverge and converge regardless of levels of dialogic social media use. Moreover, the semantic differences among the organizations in the low- and high-dialogic groups are more salient on Twitter than on Facebook. Theoretical contributions and practical implications are drawn from the findings.