Browsing by Author "Hsiao, Chan"

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An empirical examination of individual and system characteristics on enhancing e-learning acceptance
(2014-01-01)
Lee, Yi-Hsuan
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Hsiao, Chan
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Purnomo, Sutrisno Hadi
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交大名義發表
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National Chiao Tung University
Due to the continued prevalence of e-learning underutilization in Indonesia\'s higher education context, this study empirically examines individual and system characteristics believed to influence students\' acceptance of e-learning systems. The proposed research model is developed to examine the influence of five characteristics of the Technology Acceptance Model using the Structural Equation Modelling technique. This study found that both individual characteristics, computer self-efficacy and internet self-efficacy, play an important role, indirectly affecting perceived intention to use e-learning. The system characteristics including learning content and technology accessibility have been found to significantly influence learners\' acceptance behaviours. Both perceived ease of use and perceived usefulness were found to be significant predictors of perceived intention to use. Additionally, perceived usefulness was found to have more predictive power than perceived ease of use on behavioural intention to use. This study contributes to a better understanding of how to enhance e-learning acceptance through improvement in individual and system characteristics.
Energy Efficiency of the Baltic Sea Countries: An Application of Stochastic Frontier Analysis
(2019-01-01)
Hsiao, Wen-Ling
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Hu, Jin-Li
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Hsiao, Chan
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Chang, Ming-Chung
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管理科學系
Using the stochastic frontier analysis (SFA) model, this research measures total-factor energy efficiency (TFEE) and disaggregate input efficiency for 10 countries across the Baltic Sea from 2004 to 2014. Real capital, labor, energy use, and carbon dioxide (CO2) are input variables, real gross domestic product (GDP) is the output variable, and renewable energy consumption and urban population are the environmental variables. The results provide not only the TFEE scores, in which statistical noise is considered, but also the determinants of inefficiency, which show the following. (i) Norway, Sweden, Finland, and Latvia perform better with respect to energy efficiency than other countries in the Baltic Sea Region. (ii) Interestingly, the average energy use efficiency scores from 2004 to 2014 in the 10 Baltic countries exhibit a gradual upward trend except for 2009. (iii) For the inefficiency estimates, higher renewable energy consumption and urban population correspond to higher TFEE scores.
Explorations of employee-based brand equity in the banking industry from a perceived-leadership perspective
(2020-01-01)
Lee, Yi-Hsuan
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Hsiao, Chan
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Chan, Hsin-Yi
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Lee, I-Chen
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管理學院
Purpose - The purpose of this paper is to answer the question of how brand-specific transformational leadership (TFL) and transactional leadership (TRL) enhance employee-based brand equity (EBBE) by influencing employees' perceived brand value congruence (EPBVC). Design/methodology/approach - This study employed hierarchical linear modeling and chose moderating variables that are primarily related to the working environment: person-job fit (PJF) and person-group fit (PGF). The sample included managers and employees of the largest domestic bank in Taiwan. Findings - Questionnaires were distributed to banking staff in the service industry. The results imply that both brand-specific TFL and brand-specific TRL require the mediation of PJF and PGF to influence EBBE, which then influences brand equity. Without these mediators, brand-specific TFL and brand-specific TRL have no effects on EBBE. Originality/value - Compared to the results from other studies, these results imply a unique discovery that both brand-specific TFL and brand-specific TRL require the mediation of PJF and PGF to influence EPBVC, which in turn influences EBBE. Without these mediators, brand-specific TFL and brand-specific TRL do not have any effects.
From virtual worlds to reality: Moderating and mediating mechanisms between online and offline leadership
(2018-01-01)
Lee, Yi-Hsuan
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Hsieh, Ying-Che
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Hsiao, Chan
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Lin, Chen-Hsiang
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交大名義發表
Purpose The purpose of this paper is to explore whether online leadership affects offline leadership through a mediation mechanism. Design/methodology/approach Drawing on social presence theory, the authors developed a mediation model of online leadership to offline leadership, and examine the moderating effect of interactivity. Data were collected through an internet questionnaire, with gamers in Taiwan's leading forum as research targets. After receiving 912 valid questionnaires, the authors used SPSS 21 and AMOS 21 to conduct data analysis to test the model. Findings The results show that online leadership will affect offline leadership. Moreover, game achievements and character identification have partial mediated effects in this model. Finally, interactivity has a moderating effect in this model. Practical implications These findings provide insights for future leadership training effectiveness, training guidelines, game design, and selection of references. Originality/value This research extends the current state of knowledge about the paths to transfer online leadership experiences to office situations through direct influence, game achievement, and character identification.
Linking positive psychological capital with customer value co-creation
(2017-01-01)
Lee, Yi-Hsuan
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Hsiao, Chan
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Chen, Yee-Chen
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交大名義發表
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National Chiao Tung University
Purpose - This study aims to identify the driving forces of customer value co-creation (VCC) that occur through employee positive psychological capital (PPC), employee service-oriented organizational citizenship behavior (SOOCB) and customer brand experience (BE). Design/methodology/approach - In total, 493 valid samples were retrieved from 30 hotels in Taiwan. Hierarchical linear modeling was used to extensively and accurately examine customer VCC from a cross-level perspective. Findings - The results showed that employee PPC was not positively related to customer VCC, that employee PPC affected customer VCC indirectly through the mediating effect of employee SOOCB and that the relationship between employee SOOCB and customer VCC was positively moderated by customer BE. Originality/value - First, this study investigated the customer VCC driving forces through the role of the employee, and thus advances the customer VCC field. Second, it identified employee SOOCB as a key mediating mechanism that links the indirect relationship between employee PPC and customer VCC. Third, it identified customer BE as a key moderating mechanism in the relationship between employee SOOCB and customer VCC. Fourth, regarding methodology, few studies investigate VCC through a cross-level approach. The present study used hierarchical linear modeling to extensively and accurately examine customer VCC and its cross-level relationships, thus providing greater research value compared with single-level analysis. Finally, the result findings suggest that organizational leaders should enhance the PPC of employees in furtherance of encouraging the employees to perform extra-role SOOCB, which makes customer co-creation behavior, and ultimately, contributes to managerial practice.
Modeling knowledge sharing and team performance in technology industry: the main and moderating effects of happiness
(2020-06-01)
Liu, Min-Ling
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Hsieh, Meng-Wen
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Hsiao, Chan
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Lin, Chieh-Peng
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Yang, Chyan
This study complements previous literature by bridging activity theory and the broaden-and-build theory to examine how happiness (as an intrinsic driver) and knowledge sharing (as an extrinsic driver) influence team performance. The contributions of this study are twofolds. First, this study fills a research gap concerning what mediates the simultaneous influences of happiness and knowledge sharing on team performance. Second, both main and moderating effects of happiness in the development of team performance are explored in this study, which is rarely discussed in the literature. By surveying 116 teams from high-tech firms in Taiwan, this study opens a black box regarding the mediation of team proactivity and team proficiency and the moderation of happiness in the development of team performance. Lastly, managerial implications and limitations based on the empirical findings are provided.
Motivated or empowering antecedents to drive service innovation?
(2017)
Hsiao, Chan
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Lee, Yi-Hsuan
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Hsu, Hao-Hsin
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管理科學系
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Department of Management Science
Which type of antecedents, motivated or empowering, can stimulate service innovation? We choose the empowering (team and worker empowerment) and motivated variables (creative self-efficacy and intrinsic motivation) as the four antecedents to investigate how they influence service innovation. Positive psychological capital (PPC) was chosen as a key mediator to examine whether the four antecedents have impacts on service innovation through PPC. Hierarchical linear modeling was adopted for analyses. This study provided the following findings: (a) the empowering factors have no positive effects on service innovation. (b) The motivated factors have significantly positive effects on service innovation. (c) PPC completely mediated the relationship between the empowering factors and service innovation and partially mediated the relationship between the motivated factors and service innovation. Our findings suggest that motivated factors have significantly positive influences on service innovation compared with empowering factors. We also confirm PPC as the mediating mechanism to stimulate service innovation.
Motivated or empowering antecedents to drive service innovation?
(2017)
Hsiao, Chan
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Lee, Yi-Hsuan
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Hsu, Hao-Hsin
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管理科學系
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Department of Management Science
Which type of antecedents, motivated or empowering, can stimulate service innovation? We choose the empowering (team and worker empowerment) and motivated variables (creative self-efficacy and intrinsic motivation) as the four antecedents to investigate how they influence service innovation. Positive psychological capital (PPC) was chosen as a key mediator to examine whether the four antecedents have impacts on service innovation through PPC. Hierarchical linear modeling was adopted for analyses. This study provided the following findings: (a) the empowering factors have no positive effects on service innovation. (b) The motivated factors have significantly positive effects on service innovation. (c) PPC completely mediated the relationship between the empowering factors and service innovation and partially mediated the relationship between the motivated factors and service innovation. Our findings suggest that motivated factors have significantly positive influences on service innovation compared with empowering factors. We also confirm PPC as the mediating mechanism to stimulate service innovation.
The effect of servant leadership on customer value co-creation: A cross-level analysis of key mediating roles
(2015-08-01)
Hsiao, Chan
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Lee, Yi-Hsuan
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Chen, Wan-Jun
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管理科學系
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Department of Management Science
This study ascertained the effects of servant leadership on customer value co-creation (CVC) through key mediating roles in the hotel industry. We systematically integrated the three levels of organization, employee, and customer to investigate how servant leadership stimulates CVC through the key mediating roles of the positive psychological capital (PPC) and service-oriented organizational citizenship behavior (SOOCB) of employees. Hierarchical linear models were adopted for cross-level analyses, targeting 30 hotels in Taiwan. A total of 650 questionnaires was distributed, and 493 valid questionnaires were retrieved. This study provided three major contributions: (a) This study asserted that servant leadership can systematically stimulate CVC. (b) We shifted the discussions on CVC to the hotel industry, verifying that PPC and SOOCB play the key mediating roles. (c) Finally, this study adopted hierarchical linear models to conduct a cross-level analysis on the relationships among organizations, employees, and customers. (C) 2015 Elsevier Ltd. All rights reserved.
The effects of internal locus of control on entrepreneurship: the mediating mechanisms of social capital and human capital
(2016-06-16)
Hsiao, Chan
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Lee, Yi-Hsuan
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Chen, Hsiang-Heng
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管理科學系
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Department of Management Science
This paper proposes the research framework that locus of control enhances entrepreneurship through the mediating mechanisms of increased social capital in interpersonal networks and improved human capital in personal development. We adopted structural equation modeling to examine the research hypothesis. The research participants comprised managers from 14 enterprises in China; a total of 1002 valid questionnaires were collected. The results revealed that social and human capital mediate the effect that internal locus of control exerts on entrepreneurship. This study provides the following research contributions: first, the findings address the gaps in previous studies regarding the effect that a single dimension (i.e. personality traits) produces on entrepreneurship. Second, by employing the social exchange and human capital theories, we integrated interpersonal and individual perspectives into the research framework to explore factors affecting entrepreneurship, identifying that social and human capital are key-mediating mechanisms through which locus of control influences entrepreneurship.
The effects of various multimedia instructional materials on students\' learning responses and outcomes: A comparative experimental study
(2014-11-01)
Lee, Yi-Hsuan
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Hsiao, Chan
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Ho, Chin-Husan
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管理科學系
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Department of Management Science
We examine whether an e-learning curriculum involving various multimedia instructional materials (MIMs) can stimulate learners\' socialness perceptions, and whether the difference in style has a specific effect on the students\' emotional states (arousal, pleasure, and flow experience) that consequently affect the students\' learning motivations and learning outcomes. We apply an experimental design to three groups of students and compared three types of presentation methods: (a) a PowerPoint presentation (b) a PowerPoint presentation guided by a human-like animated character; (c) a PowerPoint presentation guided by a monster-like animated character. The analysis results show that various types of MIMs result in various social cues that have a significant effect on the students\' socialness perceptions, arousal, pleasure, flow experience, learning motivation, and learning outcome. We contribute to the field of e-learning by integrating MIM, social response theory, flow theory, and learning theory into an innovative model, which sheds light on the perspective that the three groups of various MIMs stimulate an emotional state of students and maximize their learning outcomes. Therefore, when designing the e-learning curricula with animated characters, we recommend that teachers consider how these designs affect students\' emotional responses to ensure the best learning outcomes. (C) 2014 Elsevier Ltd. All rights reserved.
The impacts of relational capital on self-disclosure in virtual communities A cross-level analysis of key moderators
(1970-01-01)
Lee, Yi-Hsuan
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Hsiao, Chan
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Weng, Jingjing
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Chen, Yi-Hsuan
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管理科學系
Purpose This study examines whether relational capital influences self-disclosure behavior through the mechanism of needs-based motivation in virtual communities. Design/methodology/approach This study adopts hierarchical linear model (HLM) to differentiate between the relationships at different levels, with 378 online questionnaires recovered from 42 virtual communities. Findings The results show that group-level relational capital is positively related to self-disclosure and affects it through the partially mediating mechanism of motivation. Relational capital also strengthens the positive influence of the need to be on trend on individual self-disclosure behavior. Originality/value This study makes four research contributions. Firstly, we identify the means by which relational capital established within a virtual community influences user disclosure behavior. This focus differs from those of previous studies, which have emphasized privacy and security of information systems, cost-benefit considerations, and/or adopted personality traits as the research basis. Secondly, this study examines and verifies the mediating mechanism of motivation, establishing an alternative perspective for theoretical studies, and providing future studies with a reference for investigating the self-disclosure behavior of members. Thirdly, this research introduces and verifies the moderating effects of relational capital based on member relationships, thus making further theoretical and empirical contributions. Finally, we adopt HLM to conduct our analyses, thereby ensuring higher precision regarding the explanatory power of group-level explanatory variables for individual-level dependent variables.
The Role of Social Capital and Knowledge Sharing in Transformational Leadership Promoting Value Co-Creation -A Cross-Level Analysis
(2014-01-01)
Hsiao, Chan
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Lee, Yi-Hsuan
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Li, Yi-Hstian
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管理科學系
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Department of Management Science
This study examines how transformational leadership influences value co-creation in virtual communities through various driving factors. Considering that participants of the same virtual community may experience a context effect resulting from perceived organizational consensus, this study employs a hierarchical linear model (HLM) for verification. This study proposes the following hypothesis: transformational leadership affects value co-creation by community members through social capital at the organizational level and knowledge sharing at the individual level. The results show that at the organizational level, transformational leadership positively affects social capital, which in turn positively affects value co-creation at the individual level. In addition, organizational-level transformational leadership positively influences knowledge sharing at the individual level, which in turn positively affects individual-level value co-creation. This study offers four contributions to the field of research: (a) contrary to previous studies that have emphasized commercial virtual communities, this study applies value co-creation to non-commercial virtual communities, investigating these communities to determine the source of innovation value, thereby advancing the exploration of value co-creation; (b) adopting the perspective of community leaders, this study compensates for the deficiencies of previous studies that adopted the perspective of customers; (c) concerning the overall framework, this study establishes organizational- and individual-level driving factors, investigating how transformational leadership influences value co-creation by community members; and (d) regarding methodology, contribution, because virtual community composition exhibits nested characteristics, this study adopts the HLM for verification, increasing the accuracy of cross-level explanatory power that high-level explanatory variables possess for low-level dependent variables.