Browsing by Author "Hsu, Ya-Ti"

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How green marketing, perceived motives and incentives influence behavioral intentions
(2019-07-01)
Chang, Kuo-Chien
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Hsu, Chia-Lin
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Hsu, Ya-Ti
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Chen, Mu-Chen
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運輸與物流管理系註：原交通所+運管所
This study contributes to exploring the effects of regulatory fit with green marketing messages on consumer behavioral intentions by examining the moderating roles of perceived motives of green initiatives and perceived incentive mechanisms. Experiment 1 explores the effects of regulatory fit and non-fit on behavioral intentions in terms of the different types of green marketing messages. Experiment 2 explores the moderating effect of perceived different motives of green initiatives on the link between promotion/prevention regulatory fit and behavioral intentions. Additionally, Experiment 3 examines the moderating effect of perceived different incentive mechanisms on the relationship between promotion/prevention regulatory fit and behavioral intentions. Based on these findings, theoretical and managerial implications are discussed.
Top management team characteristics, decision-making style, and organizational performance
(2011-11-30)
Hsu, Ya-Ti
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Huang, Shih-Ping Kevin
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高階主管管理碩士學程
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Degree Program of Master of Business Administration
The purpose of this paper is to clarify the relationships among top management team (TMT) characteristics, strategic decision-making styles, and performance. A pair of questionnaires was distributed for each firm; one is for the leader, and the other is for the follower. Using structural equation modeling with data collected from 198 pairs of samples in Taiwan, the results indicated that TMT characteristics, including risk-taking propensity, innovative personality, and effective communication ability did have effects on strategic decision-making styles, which, in turn, affected the performance of each company. The contribution to theory and managerial implications of this study as well as directions for future research are discussed.