Browsing by Author "Huang, J. -J."

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Choosing best alliance partners and allocating optimal alliance resources using the fuzzy multi-objective dummy programming model
(2006-10-01)
Huang, J. -J.
;
Tzeng, G. -H.
;
Ong, C. -S.
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科技管理研究所
;
Institute of Management of Technology
Synergy effects are the motives to enter into strategic alliances; however due to lack of adequate preparation or planning, these alliances often fail. It is of no doubt that a successful strategic alliance depends on choosing the correct alliance partners and appropriate resource allocation. In this paper, the fuzzy multi-objective dummy programming model is proposed to overcome the above-mentioned problems. Two types of strategic alliances, joint ventures and mergers and acquisitions (M&A), are demonstrated to choose the best alliance partners and allocate the optimal alliance resources in a numerical example. Based on the results, our method can provide the optimal alliance cluster and satisfaction in strategic alliances.