Browsing by Author "Jen, W"

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Application of perceived value model to identify factors affecting passengers' repurchase intentions on city bus: A case of the Taipei metropolitan area
(2003-08-01)
Jen, W
;
Hu, KC
;
運輸與物流管理系註：原交通所+運管所
;
Department of Transportation and Logistics Management
This paper establishes and tests the perceived value model, which is applied to identify the factors affecting the passengers' repurchase intentions on city bus. In this study, perceived value is a trade-off between perceived benefits and perceived costs. And the main part of perceived benefits is service quality. We ( 1) measured service quality using a multiple-items scale, ( 2) integrated perceived non-monetary price as a part of perceived costs, and ( 3) simultaneously incorporated the attractiveness of alternative modes. Data was collected via a questionnaire survey in the Taipei metropolitan area and the model was tested using path analysis performed by LISREL. The results indicate that all causal relationships are statistical significant. Finally, this study concludes by discussing managerial implications and making suggestions for future research.
Effects of service quality, customer satisfaction and switching barriers on passenger behavioral intentions in scheduled coach service
(2003)
Jen, W
;
Lu, TJ
;
運輸與物流管理系註：原交通所+運管所
;
Department of Transportation and Logistics Management
Previous studies only considered the effects of service sacrifice and service value on consumer behavioral intentions, and lack an understanding of the effects of service quality, customer satisfaction and switching barriers. This study attempts to consider all the above-mentioned constructs and further explain passenger behavioral intentions. Linear Structural Relations (LISREL) was employed to test the proposed model and hypotheses. The research subjects were passengers of four companies on the Taipei-Tainan and Taichung-Kaohsiung routes. The survey questionnaires were handed out randomly in the company waiting rooms and passengers were asked to mail the completed questionnaires back to us. According to the analytical results, although the effect of interpersonal relationships of switching barriers on passenger behavioral intentions was not statistically significant, the other hypotheses were verified. This study also provided suggestions for improving the management of scheduled coach service carriers.