Browsing by Author "Jin, Bih-Huang"

Now showing 1 - 2 of 2

Analysis of emerging technology adoption for the digital content market
(2012-09-01)
Jin, Bih-Huang
;
Li, Yung-Ming
;
資訊管理與財務金融系註：原資管所+財金所
;
Department of Information Management and Finance
The digital content market is undergoing an evolution in networking and digitalization technologies, offering diverse information and services. Due to the characteristics of these emerging technologies, the digital content market is growing rapidly and traditional content providers face service transformation decisions. While a majority of the previous technology adoption studies have focused on the viewpoints of users and customers, cost reduction, or electronic channel related technologies, in this research we analyze the emerging technology adoption decisions of competing firms for providing new content services from a strategic perspective. Utilizing game theoretical models, we examine the effects of market environments (technology cost, channel cannibalization, brand power, brand extension, information asymmetry and market uncertainty) on firms' adoption decisions. This research contributes a number of unique and interesting implications for the issues of emerging technology adoption for new content service provision.
Analyzing Monetization Models for the Digital Content Services: Channel Ownership and Royalty Contracts
(2012-01-01)
Li, Yung-Ming
;
Fang, Yuan
;
Jin, Bih-Huang
;
資訊管理與財務金融系註：原資管所+財金所
;
Department of Information Management and Finance
The formats and access models of digital content are increasingly rich and diverse as the advancement of internet and mobile technologies. In this paper, utilizing a game theoretic model, we analyze the adoption and monetization models of heterogeneous content channels (mobile and website content). The pricing and advertising strategies of pay and advertisement-supported content under different channel and content ownership structures are examined. Furthermore, under asymmetric content ownership (only one of two channels own the content), popular monetary transfer contracts are realized to license the opponent channel. The impacts of market parameters (such as quality differentiation and online advertisement factors) on the development of business strategies are presented.