Browsing by Author "LAN, LW"

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ECONOMICS OF PARK-AND-SHOP DISCOUNTS - A CASE OF BUNDLED PRICING STRATEGY
(1993-09-01)
LAN, LW
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KANAFANI, A
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運輸與物流管理系註：原交通所+運管所
;
Department of Transportation and Logistics Management
The economic implications of two ''park-and-shop'' discount programmes are analysed. These are a no-bundling strategy (no parking discount to shoppers) and a mixed-bundling strategy (parking discount to shoppers). Supplier surplus and total social surplus models are formulated through a two-item example and their corresponding optimal discounts are determined. The implications for seller profit and total social surplus are presented.