Browsing by Author "Lee, Jim Jiunde"

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Emotion and sense of telepresence: The effects of screen viewpoint, self-transcendence style, and NPC in a 3D game environment
(2007)
Lee, Jim Jiunde
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傳播研究所
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Institute of Communication Studies
Telepresence, or the sense of "being there", has been discussed in the literature as an essential, defining aspect of a virtual environment, including definitions rooted in behavioral response, signal detection theory, and philosophy, but has generally ignored the emotional aspects of the virtual experience. The purpose of this study is to examine the concept of presence in terms of people's emotional engagement within an immersive mediate environment. Three main theoretical statements are discussed: a). Objective telepresence: display viewpoint; b). Subjective telepresence: emotional factors and individual self-transcendence styles; c). Social telepresence: program-controlled entities in an on-line game environment. This study has implications for how research could be conducted to further our understanding of telepresence. Validated psychological subjective techniques for assessing emotions and a sense of telepresence will be applied. The study results could improve our knowledge of the construct of telepresence, as well as better inform us about how a virtual environment, such as an online game, can be managed in creating and designing emotional effects.
The effects of gender culture on mobile phone icon recognition
(2007)
Chung, Shunan
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Chau, Chiyi
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Hsu, Xufan
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Lee, Jim Jiunde
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傳播研究所
The experiential preferences of the online consumers in different internet shopping lifestyles towards online shopping websites
(2007)
Chu, YenLee
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Lee, Jim Jiunde
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傳播研究所
;
Institute of Communication Studies
Consumers nowadays are too often to purchase or consume through internet, thus, their requirements towards online shopping are seemingly higher than before. Subsequently the online shopping vendors are supposed to satisfy the consuming experience of shoppers that-come from different kinds of levels in order to compete in this market. This research is based on Schmitt's (1999/2003) Strategic Experiential Modules and Lifestyles Theory. By using the quantitative method, this study figured out the experiential strategy and designed elements that were preferred by the consumers from dissimilar lifestyle who surfed in different kind of online shopping websites. According to the results of this study, Taiwan online consumers could be divided into three lifestyle groups: online shopping avoider, online shopping lovers and fearful online shoppers. Among the online specialty consumers, the online shopping avoider, the online shopping lovers and the fearful online shoppers paid attention on sensory experiences, affective experiences and relational experiences, respectively. Whereas, among the online shopping mall shoppers, online shopping avoider and online shopping lovers insisted on sensory experiences and interaction experiences respectively.