Browsing by Author "Lee, Ming-Huei"

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Combining DEMATEL and ANP with the Grey Relational Assessment Model for Improving the Planning in Regional Shopping Centers
(2010)
Chen, Vivien Y. C.
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Liu, Chui-Hua
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Tzeng, Gwo-Hshiung
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Lee, Ming-Huei
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Yang, Lung-Shih
A novel MCDM (Multiple Criteria Decision-Making) for evaluating, comparing and improving the effectiveness of network-competence indicators in various needs that is choice for environment plan at the primary regional shopping center level. The ANP (Analytic Network Process) weights are based on a DEMATEL (Decision-making trial and evaluation laboratory) technique along with a grey relational assessment model to solve the problems of interdependence and feedback to evaluate and improve the gaps in each criterion for reducing the gaps to achieve the aspired/desired level. An empirical case is used to demonstrate that the hybrid MCDM model can be used to measure and evaluate regional shopping center problems in real cases. Results can be used to provide the decision-maker to choice the regional shopping center location. The proposed model can help practitioners improve their decision process, especially when criteria are numerous and inter-related. The data from a Taiwanese regional shopping centers is used to demonstrate this model.
Improving tourism policy implementation - The use of hybrid MCDM models
(2012-04-01)
Liu, Chui-Hua
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Tzeng, Gwo-Hshiung
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Lee, Ming-Huei
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科技管理研究所
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Institute of Management of Technology
Few studies have presented a holistic approach to evaluating complex national tourism policies, successfully quantified the dynamics at play, or proposed an improvement model. The corresponding purpose of this study is to address this problem, using the method of hybrid MCDM (multiple criteria decision-making) to examine the dependent relationships among various dimensions and criteria of tourism policies and, ultimately, to suggest an optimal improvement plan for Taiwan tourism policy. A decision-making trial and evaluation laboratory (DEMATEL) is employed to construct a network relationship map (NRM), which then is used to illustrate the influential network of the tourism policy improvement model. The DEMATEL-based analytic network process (DANP) and VIKOR are adopted to evaluate the weights and the gaps to the aspired level of implementation. The model is useful in identifying both an influential network and a priority sequence of dimensions/criteria related to tourism policies and, thus, is helpful to tourism policy management. (C) 2011 Published by Elsevier Ltd.
Strategies for improving cruise product sales using hybrid 'multiple criteria decision making' models
(2013-04-01)
Liu, Chui-Hua
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Tzeng, Gwo-Hshiung
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Lee, Ming-Huei
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科技管理研究所
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Institute of Management of Technology
As airlines have shifted to decommission policies, selling cruise products has become a growing trend in the travel industry. However, few studies have discussed this issue or proposed strategies to help improve sales for travel agencies. The purpose of this study is to address this problem, using the novel method of hybrid multiple criteria decision making, including decision making trial and evaluation laboratory (DEMATEL), the DEMATEL-based analytic network process and VIKOR (VlseKriterijumska Optimizacija I Kompromisno Resenje), to present optimal improvement models, which are superior in identifying both an influential network and a priority sequence of dimensions/criteria related to selling cruises. The findings provide useful schemes for decision makers according to the priorities of influential weightings from high to low or the sequence of gap values to aspired level from low to high.
Using a Hybrid MCDM Model Combining Fuzzy DEMATEL Technique to Examine the Job Stress of Coach Driver
(2012)
Liu, Chui-Hua
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Tzeng, Gwo-Hshiung
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Lee, Ming-Huei
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Tseng, Hao-Lin
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Lee, Po-Yan
In the competitive travel-transport field of coach tourism, coach drivers are far more commercially sensitive and susceptible to job stress than common bus drivers or professional drivers. However, few studies have discussed this issue or proposed strategies for alleviating job stress for coach drivers. The purpose of this study is to address the problem of job stress, using fuzzy MCDM (multiple criteria decision making) to examine the relationships between the various aspects of coach driver job stress and, ultimately, to suggest an optimal improvement plan according to the network relationship map (NRM).